Crestor®, the makers of a cholesterol lowering medication has rolled out a new ad on TV using the domain name ArteryTour.com to help explain the benefits of it’s cholesterol meds while using a make sense domain to match it’s main message in the ad. When visiting ArteryTour.com, it may seem like a simple forward (301 [...]

I wanted to do a little something different and dissect a post that I did this weekend. As I write this, I have no clear reason to writing it other then discovery, but I have seen several things that interest me. With writing, sometimes it answers my question, sometimes I get the help of my [...]

It can be considered something so simple, but what it really is, effective marketing. One of the simple but extremely POWERFUL uses of a make sense domain name. Simply using a "make sense" domain name and forwarding it (301 redirection) to a more confusing domain for your site. Florida Highway Safety and Motor Vehicles is [...]