Nationwide Insurance® started a new sweepstakes using a pretty good and catchy domain name CodeSpotter.com . The domain name matches the sweepstakes campaign message very well. It appears Nationwide® purchased the domain name around 4/9/2010 based on whois history records. The domain name was in use before as a coupon / code style site, so [...]

Domain names can clearly come across the wrong way by just looking at them. Take Kentucky Fried Chicken’s stab at using its acronym with a marketing message to Unthink the fried side of chicken. KFC® ended up promoting the ad campaign with the domain name UnthinkFC.com . If one were to separate the companies acronym [...]

I have watched reported domain name sales ever since I started in the domain name industry. I have tried to discover patterns to the "higher" dollar amount sales and I think it is safe to say that there really is no pattern or madness to the action. Almost any domain name can really sell for [...]