Back in September 2010 American Express® rolled out a new credit card with the brand name Zync Card™ and used the matching term as a domain name, ZyncCard.com in TV advertisements. When I wrote about it back in September, I noticed the interesting fact that it didn’t appear American Express had purchased the more common [...]

Domino’s pizza is continuing to bring personal connecting messages in many ad campaigns and BehindThePizza.com is the newest and latest effort from Domino’s. All recent campaigns have had a matching domain name and website dedicated to the message they are trying to get across. Each has been a little different way in connecting with the [...]

Update: Please see the newest article posted on 2/1/2011 with more domain names added to the ICE list of seized domain names here and different tactics used. I’m sure you have heard of the seizure of many domain names by the U.S. Government and the Immigration and Customs Enforcement (ICE) department as reported by TorrentFreak.com, [...]