Ad.ly is becoming a very popular in-stream advertising platform for Twitter.com users and they just purchased what would be considered a typo of their domain name, Adly.com for $6,000 at Sedo.com .
Adly.com was first registered in late 2001 and changed hands to Adly Inc. on 10-31-2009.
This is a very wise purchase for Adly Inc. because not only could the domain name be considered a typo of it’s Ad.ly domain, but it also matches the company name exactly.
I think Adly Inc. got a Great Deal on the new domain purchase, as Adly is a nice 4 letter brandable domain name… Just like Ad.ly decided to name their company!
Adly Inc. wasted no time in putting the Adly.com domain name to use and uses 301 redirection and forwards Adly.com to Ad.ly .
Shaun
Bit.ly also owns Bitly.com