Comments on: Advertising, Brands, Logo’s and Domain Names http://www.dotweekly.com/advertising-brands-logos-and-domain-names/ Fri, 18 May 2012 00:58:46 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: theoretical http://www.dotweekly.com/advertising-brands-logos-and-domain-names/#comment-5347 theoretical Mon, 27 Apr 2009 12:30:29 +0000 http://www.dotweekly.com/?p=1425#comment-5347 So much hate!? I specifically said if it's not pulled off by .tel then something similar needs to be built into .com's. Why did I bring up .tel? The logic/decision making process of putting your domain name in your logo is similar (if not the same) as whether to include your phone number. You may laugh, because there are hundreds if not thousands of store locations so which number do you use? Do you have some generic 800 number? Do you get a fancy "vanity" number? But we should be able to solve that problem. It's what .tel is at least trying to do. Sorry if the leap in logic was too much. If you can manage to get technology to replace your customer's need of knowing your phone number (some archaic system of random numbers) and you own the exact match domain name so they can find you, then there wouldn't be a need to change your brand's nice clean logo to include the url OR the phone number(s). If .tel falls off the face of the planet, I don't care, but I want to be able to call the local napa auto parts store from my phone without having to call 411 or browse to their non-mobile aware site. It should be the same experience as typing in napa.com in my browser and getting their website. It should just work. So much hate!? I specifically said if it’s not pulled off by .tel then something similar needs to be built into .com’s. Why did I bring up .tel? The logic/decision making process of putting your domain name in your logo is similar (if not the same) as whether to include your phone number. You may laugh, because there are hundreds if not thousands of store locations so which number do you use? Do you have some generic 800 number? Do you get a fancy “vanity” number? But we should be able to solve that problem. It’s what .tel is at least trying to do. Sorry if the leap in logic was too much.
If you can manage to get technology to replace your customer’s need of knowing your phone number (some archaic system of random numbers) and you own the exact match domain name so they can find you, then there wouldn’t be a need to change your brand’s nice clean logo to include the url OR the phone number(s).
If .tel falls off the face of the planet, I don’t care, but I want to be able to call the local napa auto parts store from my phone without having to call 411 or browse to their non-mobile aware site. It should be the same experience as typing in napa.com in my browser and getting their website. It should just work.

]]> By: hugh http://www.dotweekly.com/advertising-brands-logos-and-domain-names/#comment-5346 hugh Mon, 27 Apr 2009 05:25:33 +0000 http://www.dotweekly.com/?p=1425#comment-5346 How did .tel manage to get plugged here wow. Great post Jamie 100 % right. How did .tel manage to get plugged here wow. Great post Jamie 100 % right.

]]> By: theoretical http://www.dotweekly.com/advertising-brands-logos-and-domain-names/#comment-5342 theoretical Mon, 27 Apr 2009 02:28:20 +0000 http://www.dotweekly.com/?p=1425#comment-5342 For the cost of rebranding, they could probably just buy napa.com. That's the real trick. Many companies don't understand the value of having a great domain name yet. It's like having a random 1-800 number versus 1-800-FLOWERS. Which one will the customer remember when he's on his way home from his girlfriend's apartment and he needs to buy his wife some flowers? In the rare case where that's not possible or cost efficient, then yes, including the domain in the brand image is something that companies should definitely consider. In some ways, that's why I like .tel. If they pull it off, it'll be a great way to have your brand lead to not only a website but also be the number you dial in your phone (dial napa.tel) and the way to get directions to the store nearest you just by typing in the url. If it doesn't happen with .tel, then we need something similar to "just work" for .com's. "Oh, honey, the faucet's broken. Call theplumbers.tel" For the cost of rebranding, they could probably just buy napa.com. That’s the real trick. Many companies don’t understand the value of having a great domain name yet. It’s like having a random 1-800 number versus 1-800-FLOWERS. Which one will the customer remember when he’s on his way home from his girlfriend’s apartment and he needs to buy his wife some flowers? In the rare case where that’s not possible or cost efficient, then yes, including the domain in the brand image is something that companies should definitely consider.

In some ways, that’s why I like .tel. If they pull it off, it’ll be a great way to have your brand lead to not only a website but also be the number you dial in your phone (dial napa.tel) and the way to get directions to the store nearest you just by typing in the url. If it doesn’t happen with .tel, then we need something similar to “just work” for .com’s.

“Oh, honey, the faucet’s broken. Call theplumbers.tel”

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