I am a big fan of Bob Parsons, Founder & CEO of Godaddy.com and always enjoy his video blog posts that he does. If you happened to miss the last one he did, "Advertising Secrets That Pay Off" you can see it below.
Source: BobParsons.me
The video includes how the Super Bowl ads paid off for Godaddy and also some Danica bloopers from the SB ads as well.
Ngoc
Publicity does bring in customers, however controversy I think, if more serious will destroy a business. In GoDaddy’s case, the controversy was not serious, its widely acceptable universally.