I had submitted several domain names to the Aftermarket.com domain name auction for Mardi Gras and all with No Reserve. Yes, I submitted a couple so/so domains but I also put in several nice domains as well. (irrigators.com and GenuineGold.com/.net)
I was a little upset when nothing made it into auction but that’s the way it goes sometimes. Only 50 domains were selected for the live event.
Late last night I got what almost appeared as a desperation type email with a "new" event Aftermarket.com was going to be holding. As they called it, the "After Party".
Domainer Mardi Auction No Reserve Afterparty
Basically, they want more domains to add to the current 17 that are running in the extended auction. The average domain on sale currently is $xx,xxx . The lowest is $1,500 (CashForSites.com) with the highest being $500,000 reserve for Favorites.com .
So now my domain name is "good enough" to make it to auction at No Reserve… Well, the problem as a seller and the reason I was ticked by this very late move….
Today is Feb 24 and the auction ends Feb 27 at 4PM. 3 days and little if any promotion can be done in that short time frame. That’s even if they got my domain listed today. It "could" turn into a 1-2 day auction… come on!
Why wait so long to ask? I submitted my domains a pretty long time ago. Aftermarket.com was the one who did the late picking (Feb 17, for the Feb 21 auction) for the Mardi Gras live and online auction. Even then (17th) would of been a better time to send out this "After Party" email, as it gave time to promote the "New" domains being added at No Reserve.
It was really a slap in the face to get this kind of email IMO. The pressure tactics used in the email didn’t work for me and again, it felt like a desperation type email. The email closed with:
Spaces are limited and time is of the essence – please respond ASAP if you would your domain included in this new, ambitious event.
Thank you for your time and please respond immediately or we will choose an alternative.
Yes, time is of the essence! Slapping up a couple domains may be ok for Aftermarket.com at NR but adds a huge risk for the seller also. It’s not like Aftermarket.com included any of it’s marketing it planned on doing in the 3 days (maybe) my auction would be live, or a commission cut or anything like that.



Sound like a drunken afterthought that could cost you dearly in the morning after sobering up:) Way too risky for the seller.
February 24th, 2009