American Public Radio (PublicRadio.org) shows a Great Way to use a generic domain name for marketing a specific section on it’s website. Marketplace.org

They use the domain name Marketplace.org and simply use domain forwarding to the subdomain http://marketplace.publicradio.org/ . This is a great use of a domain name they own and it makes it Much easier for there audience to find the section on it’s site.

Using the term Marketplace.org is much easier then trying to explain the subdomain they use on it’s site, plus it Looks better also!

American Public Radio has 3 shows that pertain to the term Marketplace which are:

Marketplace Morning Report

Marketplace

Marketplace Money

According to Whois, Minnesota Public Radio owns both PublicRadio.org,  Marketplace.org and at least 424 other domain names.

Domain Forwarding is done at your domain name registrar and can also be done via your web host.