Well, 2 days ago I wrote about Tax Masters and their use of (looking through my notes since I don’t remember the domain) Txmstr.com in their TV commercial for the tax company. They focus on people that owe the IRS money, AKA Back Taxes.
Today, on the very same channel I see another commercial with a company called JK Harris & Company ® and it’s a 180 compared to Txmstr.com . JK Harris in the commercial talks about Back Taxes .
In this commercial, they not only Talk about Back Taxes, but have the domain name BackTaxes.com on the screen . If you read my last writings about Tax Masters, I wondered how they would even "Say" Txmstr.com to it’s customers and it never did.
Well, JK Harris & Company ® just showed Tax Masters how to Say it! BackTaxes.com
JK Harris & Company ® "Get It" when it comes to Domain Names and marketing their site and service! They were talking about Back Taxes, they have the domain name BackTaxes.com and they COULD and DID say the domain name BackTaxes.com in the commercial.
When I write it like above (bold), it just makes sense and it should make sense, but clearly with proof of the domain like Txmstr.com, many companies spend Huge amounts of money advertising to get their name out and their website but "don’t get it".
JK Harris & Company ® simply uses the "Domain Forwarding Option" provided mostly for free at domain name registrars and sends people who type or click on BackTaxes.com directly to it’s main site JKHarris.com . Not only are they forwarding this domain, they are Tracking it’s performance! The URL that you land on after typing or clicking BackTaxes.com is http://www.jkharris.com/?ml_source=networkcable which tells me they are using this ad on Network Cable.
One bad thing about using the domain as a "Forward" will not help them all that much for SEO and Search Engine placement for the term Back Taxes. They cover this by using Google Adwords on Google for the term Back Taxes, but they really wouldn’t have to do this if they even built a little sister site on the BackTaxes.com domain. Either way, they are covering their bases and I give them 2 thumbs Way Up on the domain name they used for marketing Back Taxes!
BackTaxes.com was first registered in Jan of 2000, and all other major extensions are registered. The domain name was offered for sale in 2006 with a listing price of $75,000 USD on DNForum.com. According to Whois history, JK Harris became the new owner in March of 2007. I contacted the poster of the domain name listing from the DNF.com posting to confirm the sale price and got a reply that they were "The broker for the domain name and could not provide any more information".
Either way, I see it as Great Money spent for JK Harris. Not only is it a Great Domain, they use it wisely and if they ever decide to cash in on their domain asset down the road, I know a buyer for them! Txmstr.com 
owen frager
Biggest untapped opportunity in domains is for call-to-action in advertising. That being driven by the ability to finally be able to justify and measure the value of a 30 second TV spot by extending the conversation to the web and closing a sale.
Today local spots on national cable shows sell very inexpensively and video spots can be seen throughout the web- in doctor’s waiting rooms etc. But without the right call to- there is NO action, which makes even the cheapest media buy a waste of money if you can’t facilitate response.
I’ve amassed over 300 examples here of call-to-action domains being employed by major corporations here:
http://fragerfactor.blogspot.com/search?q=call-to-action
btw, Typically an ad agency will resell the call-to-action domain for at least six-figures and sometimes include it in a million dollar package that includes producing the spot and the landing site (so the cost of the name is buried and not an eyebrow raiser for their client). These are always under non-disclosure and rarely reported on the sales charts you see in the domain space. But you really need to have some background in advertising and copywriting to create these domains. It’s because every penny an agency doesn’t have to spend by not buying yours is extra margin they can make creating theirs. Which is why they often SUCK.
**Jamie Says**
Thanks for all the great info Owen!
Patrick McDermott
“f they ever decide to cash in on their domain asset down the road, I know a buyer for them! Txmstr.com”
The folks at Txmstr.com would probably forward BackTaxes.com to Bktxs.com.
**Jamie Says**
Good stuff!!! The only thing I would say differently is they would use Bktx.com and not the Plural since they don’t do it know.
TurkDN.com
JK Harris is a one smart company, that knows what they are doing. The image they have created even in the first glance is very professional one. Acquiring a domain name in the aftermarket is really cheap when compared to all other marketing expenses. And those all other expenses are for brand identity, the domain name is a big chunk of this identity.
So congrats to JK Harris.
Great post Jamie,thanks.
Tax
How does one contact you about reviews you can do of other tax sites?
**Jamie Says**
You can use any links you wish on the Contact tab, which is http://www.dotweekly.com/have-a-question/
BoeZoe
Dag gum, I hate it when I just “don’t get it”! Actually, I was told that in my last job review & never got an explanation of what I “don’t get” is. It’s rather cruel to tell someone that & then not bother to explain what they aren’t “getting”. Us folks from earlier eras would like to know, so PLEASE explain to us what that “it to get” is!
Jamie Zoch
@BoeZoe
When it pertains to “Domain Names” this post that I did may help you understand the “Getting It”. http://www.dotweekly.com/2009/01/07/understanding-the-importance-of-a-domain-name/
Each situation of “Getting It” aka Understanding the Best and Right way to do something, will be different.
irene
I got my check from the class action suit today. It was 11.92. Should spent in all one place. They owe me money and now i have to wait to get another 11,92 next year. I can’t wait.
john and gynith cope
i am trying to contact anyone from j k harris that will be willing to help us. we spoke to one of your consultant 3-30-09 (jeanine blake).she did answer a few questions we had, she also told us ways to save money and get money back each year,but it would cost 900.00,we payed her,but never used the services, because we ran into some bad luck,and need the money back right away,so we called jeanine again she would not take our calls, so we called j k harris,which i did talk with shannon about getting our money back,she said to send a fax we did on 3-2-09,nothing happened,we called again talked with cory and talked again with joel,joel did give us the refune dept. we gave them our i d # which is 598471 again nothing,so now what can we do, we needed the money back so bad, like yesterday. i have sent another e-mail to another consultant, on 4-25-09 ,but we havenn’t heard anything yet. altoghether we have sent two fax, and two e-mails and talked two times with people on the phone,fist of all when we payed the money we thought it would be in person not on the phone,she didn’ make it plain to us at all. please can you help us… thank you
gynith and john cope
e-mail johngynith@verizon.net
Jeraldine Burks
I have a state tax probem. In 2008 I had an IRS issue which was recently resolved. I was told by the Tax Consultant that they could resolve both. On May 19,2009 I received a certified letter from the state of Ga concerning a levy. I would appreciate your advice. Thanks
Ruth Patterson
I got a divorce last year. I received $73,000.00 from an IRA. I ended up owing $20,000.00 in taxes, $10,000.00 of which I have already paid. Is there any way you can help avoid paying any more.
Jeanne L. Ueberroth
I am not very happy with your company. I was not very well imformed on the payment schedule no one explained it very well In turn your company put my checking account in the red and is now at a collection agency. Also your company did not stop the levy on my paycheck, actually you have done absolutely nothing for me except mess up my redit and checking account.