The Breathe Right® nasal strips were a HUGE hit from the start! They are the little cloth strips with a plastic strip inside that you place on the outside of your nose to help breathe because it expands the nasal passages.

Many Runners, people that have snoring issues and athletes in general are seen using them all the time. The keyword is SEEN!

A new product recently launched is called Brez ® . Brez basically claims to do the same thing as the Breathe Right® strips but it’s for inside your nose and is not so easily SEEN.

What’s the difference between the two brands for Me?

Breathe Right ranks #1 on google for the search term Breathe Right. Secondly, they own the domain name BreatheRight.com which matches it’s product Exactly. (Makes sense really, don’t you think to own the matching name of your product to your domain name is important? It’s what buyers search for and use to find your product!) Well, Breathe Right, they "Get It" when it comes to knowing the value of a domain name, internet marketing and making it easy for it’s customers to find their product and be Seen.

Brez ® is a newer product, but doesn’t rank at ALL for the search term Brez on the first page of Google. So I decided to visit the domain name Brez.com since that’s their product name. The domain is For Sale? Hmmm! Ohhhh, The brand Brez does’t own Brez.com . They Don’t "Get It"!

AirWare (TM), Inc. the owners of the Brez ® brand, well I couldn’t find a site for them either.

Well, I did happen to find the domain MyBrez.com but the fact is… NOBODY searches for the term MyBrez! MyBrez is NOT the main name of it’s product on it’s box!

Brez failed in my books to obtain a domain name they should of easily been able to purchase for a fair price before they launched! If they plan on buying the domain After their product get’s more popular, they will really end up Paying For It. The cost of Already Lost Customers I’m sure would of made up for the purchase price of Brez.com today.

If you are unsure who may own a domain name that you are interested in, I suggest you use Whois.sc (domain name ownership database) and contact the owner via email or phone to see if the domain may be for sale. I also suggest that you have an idea of what some domain names sell for, which should help you in the buying process. You can do this by reading here on DotWeekly.com, checking out the searchable online database of reported domain name sales at NameBio.com and the Weekly domain sales chart at DnJournal.com . Keep in mind, not every domain name is for sale but for the right price nearly all Would be for sale.

It is VITAL to match the name of your Company, Product or Service with it’s matching .com domain name! Billions of marketing dollars have been spent in advertising .com and it has become natural for consumers to add .com to a term. .Org is my second best option IF every last straw was pulled and I can not buy the .com !