I’m glad you addressed the importance of singular and plural domain names. This issue gets looked over many times and it’s the easiest and cheapest part of the process.

like you said, It is definitely important cover common typos, especially singular and plural version.

I was shocked that a marketing company working with someone like KFC and Susan G. Komen dropped the ball on this campaign and did not get both domains. I also tried to contact the web administrator regarding this matter to no avail.

I only got the domain name to prove a point. My Mom is a breast cancer survivor and any cancer organizations hold dear to my heart. Being that I’m in the marketing/advertising industry, I wanted to use this situation as a learning tool for my clients and others. I also wanted to track and see exactly how many hits a singular v.s. plural domain name would get in an nationwide ad campaign such as bucketsforthecure.com.

Surprisingly, singular v.s. plural theory I believe in and what you discussed might not hold true. The domain didn’t get as much hit as I imagined. I was in the thousands, but not hundreds of thousands like the real domain, bucketsforthecure.com. But I’m sure it still deterred some people when they went to the wrong site.

Lesson learned I hope, Cheers,
Jeff Ibrahim

Though, doesn’t eating fried chicken make people fat (err un healthy) and the more fried chicken they eat, the more fat (err more un healthy) they get and eventually lead to cancer?

Kind of ironic when you see a deep fried chicken supplier like KFC promote buckets (with an s pertaining to several buckets a user should eat) to help push and donate for a good cause.

And more ironic or coincidental, I just had a KFC fried chicken burger for lunch, this was before I read this article :-*( though didn’t see any promotions in their China location store. Though it might be a US based promotion…