I ran into a website launched for the Purex® brand and I shook my head because of the domain name they picked to use. They did so many things "right" but I think they missed an important thing that would have made there choice work much better. Purex launched FreeSamplePurex.com . They did several things [...]

Vaseline® has launched another new domain name in a Vaseline mens lotion TV commercial that I saw last night and this domain name was way worse than the last one that I talked about that I wasn’t loving very much. Back on 02/21/2011 I wrote about the domain StrongerSkin.com that Vaseline used and the reason [...]

Aflac® insurance will be launching a new ad campaign (today) to replace the voice of the famous Aflac Duck after Gilbert Gottfried was fired recently because of some tweets about the disaster in Japan. So what is the domain name used for this campaign set to launch this evening? QuackAflac.com ? Not sure that really [...]