COA.com, a great 3 letter domain name is currently on auction once again. Back in January I had seen the domain name listed on Sedo during a Great Domains auction and the domain had a reserve price range of $5,000-$9,999. The reserve price was met and shortly after this the domain name was pulled from the Sedo auction.
COA.com also happened to be listed in the January Showcase auction for 1-4 character domains and received bids at that time around $15K.
By the time the showcase auction ended on SnapNames, COA.com sold for $17,500 USD and according to whois records was purchased by Impulseleads
Fast forward about 4 months to the current Great Domains auction running on Sedo and COA.com is once again at auction (which isn’t very uncommon with domain names to see a domain getting flipped) but this time the reserve was met at $14,999 or about $2,500 USD LESS than was paid 4 months ago.
Interesting!
I guess I wouldn’t personally invest $17,500 and then 4 months later have a reserve price for $14,999 which is less than I invested in the domain a short 4 months earlier. Don’t forget that the sellers fee is 10% as well.
The auction is not over yet, so it could clearly sell for more than $17,500 but it is also clear that the buyer is taking a little bit of risk with the reserve price set below what they paid only 4 months ago. Register.com owned the domain name before being sold in January 2010.
On another note at Sedo, PremiumLogos.com which I sent to auction on a $250 offer with no reserve to let the market set the price, auction ends shortly (today). You can read more stats about PremiumLogos.com here which I wrote last week. You can visit the auction page directly on Sedo.com here.
PremiumLogos.com auction ends today (5/25/10) at 06:51 PM EST which is about 4 hours from posting.
Current bid for PremiumLogos.com is $330 USD on 8 bids, with 3 different bidders. I appreciate your bids or consideration of bidding.

Tim
The owner obviously needs the money or the investment in his/her eyes was a total bust.
I think Peaches.com is the real bargain of the auction.
I’ve been seeing folks buy typos for 20K to 60K lately, only to wonder why they don’t invest in a domains like COA.com or Peaches.com that can be resold, developed, monetized much better than these typos.