Every domain owners goal that is interested in selling, is to finding the correct end user for it! One big problem, people are lazy and Assume the proper end user will come to them! This only happens a very small percentage of the time, so it’s going to take some effort on your part as the seller if you want more end user sales!

Companies use advertising and marketing for a reason and an interested domain seller should be No Different!

Your waiting days need to turn into Marketing your domain names to the entities that will hold interest in them that don’t even know it yet. This can be in the form of a simple email really.

Now some domains are easy sales. Great domains, priced right really are not all that hard to sell if presented to the right entity. It’s that easy really! If you, as the domain owner did the smart thing and purchased your domain name at a fair price, turning a profit is all the much easier. Educating the buyer is a little harder, but can be done with short and simple words.

So how can you sell your domain names to an end user? Let me offer up some things that I do, That Work!

1.) It all starts with your domain name you are offering for sale! If the domain is so/so, not a .com or fitting TLD to the term or company you are contacting… you are fighting an up hill battle already. Owning good domain names is important, because companies are getting smarter about them. If you own nice domains, this will help when wanting to sell. Traffic will help as well.

2.) Price. Oh boy, this can get a bit crazy! $5,000 is a lot of money to some people but $5,000 is not a lot to some also! So knowing the entity you are contacting is important! Knowing the true potential of your domain name will help you back up your asking price for your domain. Online Advertising costs, product names and the size of the market for your domain will and should help you set the proper price. I always put a price with domain names I am offer for sale!

3.) The Buyer. Finding the right buyer for your domain name, goes back to the domain name itself! Is it a product, service etc. I use a couple tools in finding the entities that I want to email about my domain name being for sale.

Google.com . Use the keyword(s) in your domain and do a search. Pick out advertisers for the Exact Match term. Picking companies that already rank well for the search term is not always likely to produce a buyer. It can, but the likely hood is lower. Dig deeper into Google because many of these companies are the ones that really need the domain!

ThomasNet.com . Never heard of it? ThomasNet.com is a directory of companies that allows you to find manufacturers, distributors and service providers. This is a Gold Mine for domain owners looking for a potential end user buyer! Play around, you will love it. It’s Free!

Once you find matching companies to the domain you are offering for sale based on keyword(s), using the URL in the ThomasNet results, use Whois to obtain the contact info.

4.) Contact. This will depend on if you like using the phone or email better. Heck, paper letters and snail mail work as well, but I find email as the quickest and more likely to go to the person it Needs To! Calling can lead into a circus finding the right person to talk with and snail mail may lead your letter in the recycle box!

What do I include in my email? It would be easiest for me to just paste my email here, but I would rather not do that. I will let you know what I include in it.

  • My Full Name
  • Domain Price
  • Advantages of owning the domain (marketing, ad $ savings etc)
  • Direct Link for easy purchasing (I always use Afternic or Sedo, which allows for added security to the buyer) and provide the domain itself (which I forward) for the interested party to visit.
  • I include other companies I will be emailing (the bigger the better) short amount 2-4 (can make them think: oh crap, if X company owns this domain…)

I would say my email is a bit on the long side (3 paragraphs) but it works. I talk up the domain, but do not stretch it. I make it clear I use a 3rd party service that handles domain payment and transfer of ownership of the domain. Added security is always a big plus for anything "online".

Using a 3rd party service like Afternic, Sedo or Escrow.com will cost you an extra %, but I truly think it’s worth it.

Once you have your email template set up, you can simply modify it slightly to fit the domain you are offering each time. Jump on Google and ThomasNet.com and find the companies you are going to email (be sure to set up your domain to forward to the sales page if you use this method). Grab the contact info from whois and start sending out your emails. I always hear back in 1-48 hours if you are going to hear back. Sometimes you might hear back a little later, but I seem to hear back in 24 hours or less if somebody is interested.

On average, I send out less then 10 emails per domain. Doing your research correctly should yield the proper buyers by 10 or less. If you feel the need to send out 100 emails, do it if you think you need to.

Simple emails can bring your domain to the attention of companies that WILL be interested, they simply didn’t think of it before hand.