Comments on: DoveMenCare.com Super Bowl Ad a Flop? http://www.dotweekly.com/dove-men-care-com-super-bowl-ad-a-flop/ Sun, 12 Feb 2012 21:29:56 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: David J Castello http://www.dotweekly.com/dove-men-care-com-super-bowl-ad-a-flop/#comment-10213 David J Castello Fri, 19 Feb 2010 04:02:38 +0000 http://www.dotweekly.com/?p=3628#comment-10213 You're right - they actually have Dove.com pointing to Dove.us. Unbelievable. Advertising agencies and corporate marketing departments are even more behind the pack than print media. You’re right – they actually have Dove.com pointing to Dove.us. Unbelievable. Advertising agencies and corporate marketing departments are even more behind the pack than print media.

]]> By: Jamie Zoch http://www.dotweekly.com/dove-men-care-com-super-bowl-ad-a-flop/#comment-10211 Jamie Zoch Fri, 19 Feb 2010 03:28:25 +0000 http://www.dotweekly.com/?p=3628#comment-10211 @David, Interestingly enough, Dove uses Dove.us in the majority of its Dove commercials. I checked the code for Dove.com, which appears they own... but they have something funky going on with Microsoft. @David,
Interestingly enough, Dove uses Dove.us in the majority of its Dove commercials. I checked the code for Dove.com, which appears they own… but they have something funky going on with Microsoft.

]]> By: David J Castello http://www.dotweekly.com/dove-men-care-com-super-bowl-ad-a-flop/#comment-10210 David J Castello Fri, 19 Feb 2010 02:43:48 +0000 http://www.dotweekly.com/?p=3628#comment-10210 This is another example of the current mindset of Madison Avenue. These "custom" URLs do little to enforce the domain brand of the company (which in this case is the exceptional Dove.com). Super Bowl ads cost millions and this advertising agency spent it all on a name no one will remember. This is another example of the current mindset of Madison Avenue. These “custom” URLs do little to enforce the domain brand of the company (which in this case is the exceptional Dove.com). Super Bowl ads cost millions and this advertising agency spent it all on a name no one will remember.

]]> By: TriCounty http://www.dotweekly.com/dove-men-care-com-super-bowl-ad-a-flop/#comment-10209 TriCounty Thu, 18 Feb 2010 17:55:31 +0000 http://www.dotweekly.com/?p=3628#comment-10209 Yes....us men need a special soap just for our delicate bodies. I saw that commercial and I was like ....huh? What the hell? It sounds like a body wash for effeminate men and the Superbowl would hardly be the place to push such a product IMO. Yes….us men need a special soap just for our delicate bodies.

I saw that commercial and I was like ….huh? What the hell? It sounds like a body wash for effeminate men and the Superbowl would hardly be the place to push such a product IMO.

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