I often write about domain names that are a perfect match for a company. This often is a domain name that simply "Makes Sense" to most who would see it used by a company and matches what the company offers as a product, matches it’s marketing message etc.

An example would be: Yesterday I saw a commercial for the food chain Wendy’s. They were talking about there ice cream style beverage drink "Frosty" in the TV ad and sure enough… they put up Frosty.com in the ad. Makes sense doesn’t it? It does to me, but it doesn’t always happen.

As a domain name investor, matching the perfect domain name to the right company is my end Goal. When this does happen, this is called an End User Sale. It’s an end user sale because the company is likely to never sell the domain name and will use it in either advertising or for it’s main website.

End user sales also happen to provide a domain investor with a nicer pay day from the average domain sales between investors, because the domain is a perfect match for the end user and the investor had the domain priced for the perfect buyer. The end user.

I must say that I get attached to my domain names I invest in a little, because when I purchase one… I see what it can be used for and try my best to find the right company for it. When this comes full circle, it sure makes you feel good! It shouldn’t just be about the money either. It makes me happy that a company has the same vision I did when I invested in the domain from the start and this vision will be carried out.

If I could provide other domain investors a little advice, it would be to wait. Time is something that brings end user sales. If you do your job right from the start and purchase good domain names, the right end user will come along. It doesn’t hurt for the seller to plant a seed or two and send out emails, mailings or phone calls to what you would consider the right buyer but sometimes it just takes a little time for the end user to figure it out and finally contact you.

The majority of my past domain sales have went to an end user for the specific domain. Irrigators.com went to DentalDepot.com for it’s dental irrigators products they offer. FoamCore.com when to ArtSupply.com for the foam core products they offer. AuctionPaddles.com went to BetterBidders.com for the auction paddles they offer.

This past Friday, another one of my domains has found it’s home to the perfect buyer. The deal is in escrow, so I will wait for it to fully finish before I announce the domain and the buyer, but it’s a perfect fit again.

End user sales should make a domain investor feel good not just because of the money, but because your vision has went full circle for the domain. This often takes time, so do not always jump on your first offer you ever get.