Comments on: Follow The Train of Missed Advertising? http://www.dotweekly.com/follow-the-train-of-missed-advertising/ Sun, 12 Feb 2012 21:29:56 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: viqi http://www.dotweekly.com/follow-the-train-of-missed-advertising/#comment-5910 viqi Sat, 30 May 2009 16:59:31 +0000 http://www.dotweekly.com/?p=1650#comment-5910 I commute to work (1 hour one way) everyday through rush hour and I see a lot of 18 wheelers. Most of the trailors have noadvertisingon them. A few that have, advertise their transportation company. I always usedto think the same thing... what a waste. I commute to work (1 hour one way) everyday through rush hour and I see a lot of 18 wheelers. Most of the trailors have noadvertisingon them. A few that have, advertise their transportation company. I always usedto think the same thing… what a waste.

]]> By: Jamie Zoch http://www.dotweekly.com/follow-the-train-of-missed-advertising/#comment-5906 Jamie Zoch Sat, 30 May 2009 00:22:04 +0000 http://www.dotweekly.com/?p=1650#comment-5906 @ Kevin Thank you for the in depth explanation. I was thinking the same thing, digital wraps (I use to be in the sign biz, so I know what it would take). Even wrapping half or even the full car sides wouldn't be hard to do. It's just like a billboard really. @ Kevin
Thank you for the in depth explanation. I was thinking the same thing, digital wraps (I use to be in the sign biz, so I know what it would take). Even wrapping half or even the full car sides wouldn’t be hard to do. It’s just like a billboard really.

]]> By: Kevin http://www.dotweekly.com/follow-the-train-of-missed-advertising/#comment-5902 Kevin Fri, 29 May 2009 19:45:24 +0000 http://www.dotweekly.com/?p=1650#comment-5902 @Ross Firstly, "most companies" is a fallacious assumption, so let's just toss that out. Secondly, why should it also be assumed that it would be expensive due to exposure? The cars are currently generating no advertising revenue (from non-railroad related companies) so it should jump from $0 to $10k per car per side? I think it's a great idea that needs a twist and creative mind to sell it. The graffiti needs addressing so kill two birds. Use a vehicle wrap product, address the graffiti and the advertisement in one move. Sell it as keeping the railcars clean for a net gain instead of loss. Advertisers pay for the wrap, the labor, and advertising fees, middle company pays the rail company for the opportunity to keep the cars looking good for them, and the rail company goes from spending to earning with nary a hiccup in between. This is an idea that has potential if thought of creatively. It's just not something I would care to deal with personally. @Jamie Keeping your brain engaged at every opportunity and making mental connections is an incredibly productive exercise. It's not about the ideas, it's the connections, and sooner or later something with strike you in a way that will be eminently beneficial. p.s. I dig what ya got going here, read it every day. And no, my agreeing with you is not confirmation bias =) @Ross
Firstly, “most companies” is a fallacious assumption, so let’s just toss that out. Secondly, why should it also be assumed that it would be expensive due to exposure? The cars are currently generating no advertising revenue (from non-railroad related companies) so it should jump from $0 to $10k per car per side?

I think it’s a great idea that needs a twist and creative mind to sell it. The graffiti needs addressing so kill two birds. Use a vehicle wrap product, address the graffiti and the advertisement in one move.

Sell it as keeping the railcars clean for a net gain instead of loss.

Advertisers pay for the wrap, the labor, and advertising fees, middle company pays the rail company for the opportunity to keep the cars looking good for them, and the rail company goes from spending to earning with nary a hiccup in between.

This is an idea that has potential if thought of creatively. It’s just not something I would care to deal with personally.

@Jamie
Keeping your brain engaged at every opportunity and making mental connections is an incredibly productive exercise. It’s not about the ideas, it’s the connections, and sooner or later something with strike you in a way that will be eminently beneficial.

p.s. I dig what ya got going here, read it every day. And no, my agreeing with you is not confirmation bias =)

]]> By: Ross http://www.dotweekly.com/follow-the-train-of-missed-advertising/#comment-5901 Ross Fri, 29 May 2009 18:43:52 +0000 http://www.dotweekly.com/?p=1650#comment-5901 There could be many many reasons they are not displayed here. Part of the reason i think is that they go across the entire country and most companies do not need this. Plus because of that reason it could be EXTREMELY expensive to get that on the side because of all the exposure. Another i can think of is that these rail cars are traded out like old socks at many different stops across the country. The amount of labor to put up and take down the advertisements would probably end up costing a lot of money hence little no income from the ads/high prices. IMO its a good idea but a bad decision on part of a railroad company. There could be many many reasons they are not displayed here. Part of the reason i think is that they go across the entire country and most companies do not need this. Plus because of that reason it could be EXTREMELY expensive to get that on the side because of all the exposure.

Another i can think of is that these rail cars are traded out like old socks at many different stops across the country. The amount of labor to put up and take down the advertisements would probably end up costing a lot of money hence little no income from the ads/high prices.

IMO its a good idea but a bad decision on part of a railroad company.

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