Kleenex®, one of the most commonly known and often said brands without even thinking of it, rolled out a new ad that I can say that I really didn’t understand the message they were trying to get across.
At the end of the TV ad, Kleenex used the domain name GetMommed.com . That left me scratching my head even a little bit more.
Get Mommed. What is Mommed? Not a word that I would say you hear everyday.
Visiting the site for this story (not because of the ad) you are welcomed to a flash filled site asking you if you are "looking for a little extra mothering this time of year". The cold and flu season.
You will then see 8 different ladies who randomly say a short line like "Nobody loves you more than me", "Do you need a hug" and "You can call me super mom".
I guess the ad was saying, when you are sick, it is nice to have mom around to give you the extra love and care and hand you a Kleenex tissue when you need it. Or something like that.
From a domain aspect, as I said.. I didn’t really understand the commercial and the domain is a little bit odd to say the least.
Kimberly Clark Corporation registered the domain name in late August of 2009 and has it registered currently through 2011.
I think its another case of marketers trying to ‘think outside the bun’
November 3rd, 2009