Today while using Google.com and typing in my search phrase I happened to notice something that I have yet seen on Google or any other search engine that is.

First, before I show you the screen shot… Google not overly all that long ago launched it’s "Suggest Labs" which shows popular search terms as you type below the search bar in real time. This only works from the Google homepage and not if you are doing another search not on Google’s homepage.

Many domainers at that time thought it would greatly reduce typo traffic and I think it has and will continue to do so.

OK, onto the interesting screen shot! Tell me if you have seen this before…

Google Search Box

This is the first time I had seen this. I was typing in the term pitchmen but when I got as far as pitch, the URL Pitchfork.com popup up! I almost crapped my pants really..

You will also notice the "bold" which was something I noticed a little earlier today as well, but the URL was very interesting to me.

I would have to think this would greatly increase TRAFFIC to these domain names as somebody simply has to type pitch and they can get to it! No ads fighting against it, no other SERP’s Fighting against the domain etc!

Clicking the URL in the search box brought me DIRECTLY to Pitchfork.com’s site and not to Google with the pitchfork.com search term. Amazing!

Pitchfork.com ranks #1 and # 2 on Google and no Adwords are being used.

It’s not just a "Generic" name thing as I just started typing random things as well and was able to get several others to pop-up. Not each search I did, but some. I typed beera and BeerAdvocate.com URL showed in the search box. I typed packer and Packers.com URL showed in the search box.

This is very, very, very interesting to me and should be for site owners and domainers… I will have to do some more digging to figure out what this is all about and how I can get my domain names to show up like it! :)