Today while using Google.com and typing in my search phrase I happened to notice something that I have yet seen on Google or any other search engine that is.
First, before I show you the screen shot… Google not overly all that long ago launched it’s "Suggest Labs" which shows popular search terms as you type below the search bar in real time. This only works from the Google homepage and not if you are doing another search not on Google’s homepage.
Many domainers at that time thought it would greatly reduce typo traffic and I think it has and will continue to do so.
OK, onto the interesting screen shot! Tell me if you have seen this before…
This is the first time I had seen this. I was typing in the term pitchmen but when I got as far as pitch, the URL Pitchfork.com popup up! I almost crapped my pants really..
You will also notice the "bold" which was something I noticed a little earlier today as well, but the URL was very interesting to me.
I would have to think this would greatly increase TRAFFIC to these domain names as somebody simply has to type pitch and they can get to it! No ads fighting against it, no other SERP’s Fighting against the domain etc!
Clicking the URL in the search box brought me DIRECTLY to Pitchfork.com’s site and not to Google with the pitchfork.com search term. Amazing!
Pitchfork.com ranks #1 and # 2 on Google and no Adwords are being used.
It’s not just a "Generic" name thing as I just started typing random things as well and was able to get several others to pop-up. Not each search I did, but some. I typed beera and BeerAdvocate.com URL showed in the search box. I typed packer and Packers.com URL showed in the search box.
This is very, very, very interesting to me and should be for site owners and domainers… I will have to do some more digging to figure out what this is all about and how I can get my domain names to show up like it! 
Sahar Sarid
Great find, definitely increases the value of domains overall, direct navigation.
Cheers
Sahar
Johnny
It does not seem to work for parked pages though. Correct me if I am wrong, but all my searches showed that you can’t navigate to a parked page.
Jamie Zoch
Thank you Sahar.
@Johnny,
It does not work for most search terms and I’m not 100% sure what makes a domain show up as a clickable URL. I can bet it will not work for parked pages. It didn’t work for dotweekly and I get about 20K uniques a month. I would bet it has something to do with the amount of traffic and what Google thinks the user is searching for. Hard to say exactly, but I will look into it more to see if I can see anything that pop’s out.
Andrew Reberry
Type “eb” and you see a sponsored listing for ebay. Type “eba” and you see a natural listing as well as the sponsored listing. Also, it’s not just a pure domain match, type “escrow” and you see WikiPedia, however “escrow” is in the URL itself. And “images” brings up images.google.com
owen frager
Beware of Firefox browsers that transfer the fisrt three letters you type into the address bar to that box you show above and hijack the user intention from direct navigation to a Google search. There’s strong motivation in that each url or keyword that goes in the box shown above, brings Mozilla $1.
william
All good, but will it create income? Someone must do the click action for someone to make money. The domain industry and the world is perplexed with the PPC. The Round Table convention will further explore the world of PPC and why it maybe evaporating. Williamblairpinc.com is a beta site. New world of “every domain can make money” is born. What this means, domainers will have a real chance at making money off the domains which are in cash parking platforms, A new choice. Have a Great Day.