LMK.com, the domain name was sold on Sedo.com back in early August for $58,500 and changed ownership on 8-12-2009 to Hearst Communications Inc. Hearst is a large media company owning over 200 companies according to it’s site Hearst.com .
So what did they do with the 3 letter domain name which is a common acronym for "Let Me Know"?
The newly launched site LMK.com, which is currently in beta has launched as a search engine style aggregator site which displays content based upon what a user types in.
Now I understand the site is in beta, but the home page links under the logo do not even work? If you were to click on any of the "News| Sports| Money| Life| People" nothing happens. Based on the lower toolbar, all are simply redirecting back to the home page.
Hearst had an interesting press release (to me at least) because they titled the press release about the launching of the new site as "LMK.COM DELIVERS THE MOST AUTHORITATIVE COLLEGE FOOTBALL COVERAGE" . Based on the title, one would think LMK.com is only about College Football. A little deeper into the press release states:
LMK.com’s goal is to curate for customers the most authoritative content on any topic for which they have an affinity and deliver that dynamically-updated information in a beautiful, user-friendly, intuitive layout,” said George Kliavkoff, EVP and deputy group head, Hearst Entertainment. “To launch LMK.com, we built a next-generation platform for the aggregation, presentation and syndication of authoritative content that will be used to power other pages, sites and services.
So deeper in the release, they clearly state "Any Topic" so I am not sure why they put such a strong focus on College Football.
I personally think that search engines like Google already do what LMK.com is offering. With aggregator sites, I think the site should be specific to one topic and the domain should make sense to that topic. Domaining.com is all about Domaining etc.
Since LMK is a acronym, it can really be used for just about anything but with it’s most common acronym "Let Me Know", I see it best fitting to a news style site that offers a specific "alert system" for "Letting Me Know" about what I set. I’m just not sure I am loving what the site currently is offering in beta as an aggregator. They do offer to get email notifications based on a keyword(s), but again, Google offers this already as well.
owen frager
This marks a trend among media companies going for these text acronyms- there is a navigation sea change coming
Drago
Every website created by George at NBC was eventually abandoned. I can see the same happening to LMK.