If you want to create a brand for yourself, this is something you should not do!

Longr.us created an Enlarge your URL service but what captured my eye was not the Hack domain they use or it’s service, it was the Logo. image source

Long R Us Logo

I had to check Whois to see if Toys R Us® didn’t start this service. Nope, it’s not Toys R Us according to whois.sc but the logo sure is a rip off of it IMO.

You tell me if it’s "Similar" or could be confusing with the service mark Geoffrey, Inc holds on it’s drawing.

Toys R Us logo

Image Source I think so!

If you start a service, there is no reason to hack off of a brand that has spent a great deal of marketing money to create a brand for itself. You will hold a pretty good chance of legal trouble if you do. Then if you are even able to stay open, you will have to start all over branding a new image again anyway.