I have a great love for domain names because they are extremely powerful and can be used for so many things, in so many different ways!

I am 32 years old and I have never once dialed a phone number based upon the number displayed in an ad. Not Once!

Ever since domain names were displayed in ads, I have used them.

Why?

I can remember them if the domain makes sense with the ad and don’t have to take instant action before I forget the number. I don’t have to bother talking to anybody. I don’t have to write down "the number". I don’t have to wait on hold.

What amazes me since I never call any of these phone numbers displayed and only visit the domain names if I am interested in the product or service, are the companies who still run ads without a domain name included!

Domain names allow for the site owner to use "more than one" domain name if they choose. You can have your main domain and market with a different domain name to send people to a specific page on your site. Using this different domain  name can allow for tracking how effective this specific ad is. Where the people are coming from and how they found you. What time they found you and much more!

Specific domain names do not even need to be advertised to get visitors into your site and the traffic is still targeted! Try that with a phone number!

Domain names can allow you to speak Directly to your customers with the wording in the domain to take action. Try that with a phone number!

Trusted! Owning a great domain name can bring near instant trust!

Vision! It is hard to explain a product or service over the phone. Using a domain name to send your customers to a video or image of your product is priceless.

Options! Sending your customers to your website allows for near endless options. No need to "mail" information packs when you can have your customers print what they need instantly! Images, text.. it doesn’t matter and it’s easy to change if you wish without needing to call the printing company!

Domain names are some of the best marketing tools a company can have and should be used by every company. They allow you to speak directly to your customer, easy access, easy to change, track and provide a lot of options.