Obviously, they want you to take immediate action on an impulse buy and also so their telephone operators can try to sell other products to you. But younger shoppers seem to be increasingly turned off to this call now marketing plea. Obviously, it works well enough for now or they wouldn’t be doing it but I wonder if these companies ever considered prominently displaying the website address for their product instead of the 1-800 number.

Potential customers could remember a good website address for years and share it with other potential customers whereas a 1-800 is forgotten immediately if you don’t write it down. Also, savvy customers, for the most part, don’t like to deal with telemarketers, so why would they call one? Another example of an industry focused solely on today’s sales and sacrificing long term brand recognition and loyalty.