Comments on: Office Depot Understands Domain Names! Marketing http://www.dotweekly.com/office-depot-understands-domain-names-marketing/ Sun, 20 May 2012 18:20:11 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: John Humphrey http://www.dotweekly.com/office-depot-understands-domain-names-marketing/#comment-9291 John Humphrey Wed, 18 Nov 2009 08:07:10 +0000 http://www.dotweekly.com/?p=2899#comment-9291 It seems marketers are of two minds about this. Probably a lot depends on how the search engines are algorithming this week. I think of the questions as 'link juice' vs. branding. If the search engines are weighting the content similarly, doesn't it make more sense to add it to your main site?-To increase the value of your brand? Eric Borgos of ImpulseCorp.com discusses this very subject (he used hundreds of mini-sites to channel interest back to Bored.com) in an audio interview I did recently. I know it sounds like a shameless plug, but honestly, Eric shares some amazing experiences that apply directly to domainer/developers like ourselves. I felt like I hit the jackpot. <a>Check it out</a>. It seems marketers are of two minds about this. Probably a lot depends on how the search engines are algorithming this week. I think of the questions as ‘link juice’ vs. branding. If the search engines are weighting the content similarly, doesn’t it make more sense to add it to your main site?-To increase the value of your brand?
Eric Borgos of ImpulseCorp.com discusses this very subject (he used hundreds of mini-sites to channel interest back to Bored.com) in an audio interview I did recently. I know it sounds like a shameless plug, but honestly, Eric shares some amazing experiences that apply directly to domainer/developers like ourselves. I felt like I hit the jackpot. Check it out.

]]> By: owen frager http://www.dotweekly.com/office-depot-understands-domain-names-marketing/#comment-9287 owen frager Wed, 18 Nov 2009 01:02:15 +0000 http://www.dotweekly.com/?p=2899#comment-9287 So does Office Max: http://fragerfactor.blogspot.com/2008/01/little-elves-that-could-com-madison-ave.html btw, I wanted to share this on facebook but you don't have the tool on here, so I shared from the source (see box on left called "article tools). I am still trying to work this out on Blogger. They only show when you use direct navigation to the story permalink like above example. So does Office Max:
http://fragerfactor.blogspot.com/2008/01/little-elves-that-could-com-madison-ave.html

btw, I wanted to share this on facebook but you don’t have the tool on here, so I shared from the source (see box on left called “article tools). I am still trying to work this out on Blogger. They only show when you use direct navigation to the story permalink like above example.

]]> By: oes tsetnoc http://www.dotweekly.com/office-depot-understands-domain-names-marketing/#comment-9286 oes tsetnoc Tue, 17 Nov 2009 23:08:56 +0000 http://www.dotweekly.com/?p=2899#comment-9286 That is a great idea, this is a site about domains, they are using domains in more of an SEO capacity. Trying to catch key phrases for one and if they are smart, none of those sites share the same c-class ip. They are probably realizing there are "Little Guy" sites competing with them, maybe even selling their own products, by using small techniques optimized sites backlinking. That is a great idea, this is a site about domains, they are using domains in more of an SEO capacity. Trying to catch key phrases for one and if they are smart, none of those sites share the same c-class ip. They are probably realizing there are “Little Guy” sites competing with them, maybe even selling their own products, by using small techniques optimized sites backlinking.

]]> By: Jeff http://www.dotweekly.com/office-depot-understands-domain-names-marketing/#comment-9284 Jeff Tue, 17 Nov 2009 22:40:29 +0000 http://www.dotweekly.com/?p=2899#comment-9284 Jamie, I'm in the business and I'm leading towards them not really knowing domain names. There are a lot smaller companies that get names. Take a look at toner.com. They don't own. Copiers.com or printers.com. Nope. School.com is powerful but imo they really don't get it. For instance toners.com sold for around 75,000 last year. Its now up and running. Moniker is offering officesupply.com in auction or trying unload it. Killer category name but you don't see them having it. Just my 2 cents Jamie but I agree on school.com name Jamie,

I’m in the business and I’m leading towards them not really knowing domain names. There are a lot smaller companies that get names.

Take a look at toner.com. They don’t own. Copiers.com or printers.com. Nope.

School.com is powerful but imo they really don’t get it.

For instance toners.com sold for around 75,000 last year. Its now up and running. Moniker is offering officesupply.com in auction or trying unload it. Killer category name but you don’t see them having it.

Just my 2 cents Jamie but I agree on school.com name

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