So, today I was browsing one of my wifes magazines, Prevention and noticed an ad for Philips Sonicare and the Aonicare Toothbrush. The large STOP BRUSHING is pretty catchy since it shows the Sonicare toothbrush and the call to action domain StopBrushing.com.

The problem, by visiting StopBrushing.com you see…

I am not sure if Prevention the magazine ran the ad a little early (it is the December issue) or if Philips made this mistake, but they should get the wheels moving no matter what and get StopBrushing.com up asap as it just looks bad! I’m sure the ad was not cheap in the magazine either and they are simply losing visitors! *Update, this promo is now working and the promotion is thru 12/31 with Philips Sonicare giving away $25,000 to one lucky winner! You can enter daily.

In the meantime, this is the toothbrush that I use personally and it is Amazing! It is the Philips Sonicare Essence E5550 Toothbrush ! I have not had a cavity or bleeding gums since I started using it. I just love this toothbrush!

Further looking through the magazine, I was checking out all the advertising (lots of it) but the one common thing is, EVERY company matches either their Company Name, Product Name or Service with an Exact Match .com domain name!  So below is something to point out to your next interested party in your domain name that you might be selling!

First, Prevention.com for the magazine Prevention. They also include Prevention.com on every page that has a page number. It’s not tacky, it’s just their and smart in my book!

Inside the first page… Weight Watchers with WeightWatchers.com . A Chevy ad with Chevy.com . Cambells fires up a Direct Product domain with CambellsV8Soup.com. They clearly own Cambells but this just shows you can own an exact match to your product and advertise with it!

Vicks was one ad that didn’t include their domain name?? Not sure on that one, but they did include a Yahoo! logo with a mini search box with the word Vicks in it… Interesting, but considering many people search, it’s not a bad idea!

Quilted Northern toilet tissue ad with QuiltedNorthern.com all in lowercase but it’s their.

Johnson & Johnson appears to be missing the boat! An ad for Pledge and Aveeno on seperate ads. Aveeno.com is in the one, but the Pledge ad does not, but later on does… They do own Pledge.com, but didn’t use it in the ad but then did..

Curel has Curel.com, Lipton has Lipton.com, Rosetta Stone has RosettaStone.com, Delsym has Delsym.com, Egg Lands Best has EggLandsBest.com.

A sports bra ad with BestForm.com matching the bras name and Singulair using TakeOnAsthma.com for their asthma drug. FreshStep.com with a very funny pic of a cat holding it’s "privates" promoting a "perfect naming" of a cat litter product Fresh Step. Clorox with the domain Clorox.com and I think you get my point!

It’s vital to match your company name, product name or service so it’s easy for your customer to Find you and Remember you!