2

EnjoyBetter.com Time Warner Cable Superbowl Ad Blunder

03 Feb 2012 Domain News

Time Warner Cable® is getting ready for the big game on Sunday, by getting the matching domain name to the marketing message they will be having during the Superbowl ads. Enjoy Better! But will Dish Network get "free" business from the Superbowl ad Time Warner is going to run?

Well, first….TWC obtained EnjoyBetter.com from Sonnevista Publishing according to whois records and it just happened.

Time Warner put EnjoyBetter.com on a dedicated server, although the domain name only forwards to a specific page on its main domain name. I’m not sure I have seen a  dedicated server used for a forward, but now I have. I watched the couple teaser commercials TWC has, but it wasn’t clear if the domain name "EnjoyBetter.com" will be used (displayed) during the Superbowl commercial or not. What is clear, the main message of the ad is going to be "Enjoy Better".

Enjoy Better Time Warner Cable

"The brand platform is designed to remind consumers of the role we play in their lives; connecting them to the entertainment, information and people that they love. For too long we’ve been focused on the features we offer and price. With Enjoy Better, we’re reminding folks that with Time Warner Cable, we make enjoying the things that they love better," said Jeffrey A. Hirsch, Executive Vice President and Chief Marketing Officer at Time Warner Cable"

The Interesting Part

Dish Network® owns the domain name EnjoyBetterTV.com and uses the domain name! So….. a quick search on Google for enjoy better and you see…

Enjoy Better

Dish ranks #1 on Google for the search term enjoy better, with their domain name EnjoyBetterTV.com!

I’m not sure TWC thought this main marketing message out very well. They are going to be using a term that a competitor ranks #1 on Google already, for the main matching term to their marketing message and then run a Superbowl ad for it. Yes, TWC is running a Google Ad for the term, but Dish ranking #1 for the term already (plus 6 extra "site links" displayed by Google) is going to seem like a huge gift to Dish!

A.) That Google Ad displayed at the top by TWC is going to cost TWC A LOT

B.) Dish will get A LOT of traffic, thanks to TWC and the Superbowl ad they are going to run!

Lesson Learned

Do research. A simple search on Google by somebody at TWC working on this marketing message should have seen the red flag, that a competitor already ranks well for the matching marketing terms.

It is important to use more than 1 domain name for your company! If Dish Network felt that simply using "Dish.com" was enough, they wouldn’t be ranking well for Enjoy Better. Enjoy Better TV makes sense in a marketing message and that is why they use the term, domain and relating website. TWC is just handing Dish a gift, but Dish put more focus than on one domain.

It’s early to call this a #Fail, but it looks like the stage is set.

0

ICE Seizes Hundreds More Domains (Full List)

02 Feb 2012 Domain News

ICE has seized hundreds more domain names prior to the 2012 Super Bowl. 307 "websites" were seized in this latest round, with 16 sites being "streaming" sites. The remaining sites were selling counterfeit merchandise. You can read more about the details of the bust on NetworkWorld.com but I will focus on the domain names!

First I wanted to start off with a quote from ICE

"Operation Fake Sweep is the 10th phase of Operation In Our Sites, a sustained law enforcement initiative targeting counterfeiting and piracy on the Internet. The 307 websites are in the process of being seized by law enforcement, and will soon be in the custody of the federal government. Visitors to these websites will then find a seizure banner that notifies them that the domain name has been seized by federal authorities and educates them that willful copyright infringement is a federal crime."

So not all of the domain names likely were seized yet. Secondly, ICE doesn’t put "all" the domain names they seize onto the DNS they use when seizing the domains, so some may not be included in the list below. The following is a current, full list according to DomainTools.com of what domain names are currently on the ns1.seizedservers.com DNS that ICE often uses when they seize. (this is in no way an official list of seized domains by ICE)

The following list contain 393 domain names:

Domain NameCreation DateExpiration Date
007disk.com10/1/200910/1/2015
007disk.net3/4/20103/4/2016
100jerseys.com6/17/20116/17/2012
100jerseys.net8/14/20118/14/2012
10nfl.com7/2/20107/2/2012
17nfljerseys.com5/16/20105/16/2012
17nflshop.com5/16/20105/16/2012
19nfl.com9/27/20099/27/2012
19nfl.net11/19/200911/19/2013
1designerscarves.com12/10/200712/10/2012
2009jerseys.com7/14/20097/14/2013
2010-2011newlouisvuittonbags.com7/9/20117/9/2012
2010footballjerseys.biz1/23/20101/22/2012
2010footballjerseys.com1/12/20101/12/2013
2010footballjerseys.net1/23/20101/23/2013
2010nflshop.com3/17/20103/17/2012
20nfljerseys.us2/22/20112/21/2012
2betdsi.com6/16/19986/15/2012
500i.net6/29/20076/29/2012
51607.com12/15/200612/15/2012
7777sports.com7/26/20067/26/2012
82movie.com6/4/20086/4/2016
82movie.net2/9/20092/9/2017
82us.com4/19/20114/19/2021
agserv.info--
amoyhy.com5/9/20075/9/2013
angelsjerseysproshop.com4/26/20114/26/2012
atdhe.net1/8/20081/8/2013
autocd.com2/14/19992/14/2017
b2bjersey.com6/5/20096/5/2012
b2cjersey.com6/5/20096/5/2013
b2corder.com4/28/20094/28/2013
bclike.com9/8/20119/8/2012
beawholesaler.com7/4/20117/4/2013
beted.com7/22/20037/22/2016
betehorse.com12/12/200012/12/2012
betgrandesports.com7/15/20097/15/2014
betjerrys.com3/28/20013/28/2017
betmaker.com10/30/199610/29/2016
bishoe.com6/15/20106/15/2013
bizjerseys.com1/16/20101/16/2013
bookmaker.com11/3/199711/2/2018
bootsforwomenonsaleonline.com6/14/20116/14/2012
borntrade.com9/18/20089/18/2012
borntrade.net11/11/200911/11/2012
boxedtvseries.com3/24/20053/24/2013
boxset4less.com1/23/20091/23/2013
boxsetseries.com5/25/20095/25/2013
buluvop.com1/28/20111/28/2013
burberryoutlet-us.com11/13/201011/13/2012
burberryoutletshop.com11/13/201011/13/2012
buycheapshoesnow.com3/24/20113/24/2012
buyjerseysonline.org--
buyjerseysworld.com7/24/20117/24/2012
buysonshop.com8/31/20108/31/2012
c2cjersey.com6/5/20096/5/2012
c2cjerseys.com1/16/20101/16/2013
c2cjerseystore.com3/22/20113/22/2012
cardinalsjerseyshop.com6/23/20116/23/2013
cartoon77.com11/12/200811/12/2012
chanel-newcoco.com12/13/201012/13/2012
chanel-wholesale.com10/20/201010/20/2012
channelsurfing.net10/14/200610/14/2012
cheap-louisvuitton-replica.com7/9/20117/9/2012
cheap-nflshop.com5/26/20105/26/2012
cheap-nflshop.net5/26/20105/26/2012
cheap-nhljersey.com11/10/201011/10/2012
cheap-nhljersey.net11/10/201011/10/2012
cheapcanjerseys.com1/26/20111/26/2013
cheapestjerseysale.com7/24/20117/24/2012
cheapestjerseysworld.com7/24/20117/24/2012
cheapjerseys16.com5/30/20105/30/2012
cheapjerseys16.net5/30/20105/30/2012
cheapjerseys16.org--
cheapjerseys16.us5/31/20105/30/2012
cheapjerseys21.com5/8/20105/8/2012
cheapjerseysite.net5/21/20105/21/2012
cheapjerseysite.org--
cheapjerseysite.us12/7/201012/6/2012
cheapjerseyssite.com8/29/20098/29/2012
cheapjerseyssite.net4/20/20104/20/2012
cheapjerseyssite.org--
cheapjerseyssite.us4/20/20104/19/2012
cheapjerseysusa.com5/8/20105/8/2012
cheapmlbjersey.com3/16/20103/16/2012
cheapmlbjersey.net5/21/20105/21/2012
cheapnfljerseyshop.com6/2/20106/2/2012
cheapnflnhlsell.com9/19/20119/19/2012
cheapnflshop.com1/12/20101/12/2013
cheapnflshop.net2/23/20102/23/2012
cheapnflshop.org--
cheapnflshops.com5/17/20105/17/2012
cheapnhljersey.com6/16/20106/16/2012
cheapnhljersey.net11/5/201011/5/2012
cheapnikeairmaxes.us11/14/201111/13/2012
cheapnikedunkonline.com10/15/201110/15/2012
cheapnikedunksonline.com12/21/201012/21/2012
cheapscarfshop.com11/14/201011/14/2012
chiefsjerseysshop.com12/11/201012/11/2012
choosemyhandbags.com6/20/20106/20/2012
choosepuma.com8/28/20098/28/2012
coach-handbagsstore.com3/12/20103/12/2012
coachoutletfactory.com2/5/20102/5/2013
coolnfljerseys.com8/29/20098/29/2012
coolnfljerseys.net4/20/20104/20/2012
coolnfljerseys.org--
coolnfljerseys.us4/21/20104/20/2012
crazyjersey.com12/11/200912/11/2012
cubsjerseysproshop.com4/26/20114/26/2012
dhljerseys1.com12/4/201012/4/2012
dhlnfl.com1/11/20101/11/2013
dhlnfl.net3/15/20103/15/2012
discount-louisvuitton-handbag.com7/10/20117/10/2012
discount-uggboots-sale.com8/17/20118/17/2012
discount-uggboots-saleonline.com10/4/201110/4/2012
discountedjerseys.org--
discountedjerseysale.com7/24/20117/24/2012
discountedoakleysunglasses.com10/26/201010/26/2012
discountscarvesonsale.com3/7/20103/7/2013
doylesroom.com5/26/20045/26/2015
dvdcollectionsale.com3/11/20093/11/2013
dvdcollects.com7/14/20087/14/2015
dvdorderonline.com7/14/20087/14/2015
dvdprostore.com7/14/20087/14/2013
dvdscollection.com3/11/20093/11/2013
dvdsetcollection.com4/14/20094/14/2013
dvdsetonline.com2/4/20092/4/2014
dvdsetsonline.com3/11/20093/11/2013
dvdshopdvd.com8/13/20118/13/2012
dvdsuperdeal.com12/8/200912/8/2012
eatsushi.org--
ebayshoppingjoy.com11/23/200811/23/2012
ecreplica.com2/24/20082/24/2012
edgefans.com10/11/200910/11/2012
eejerseys.com8/19/20108/19/2012
eluxury-outlet.com10/15/201010/15/2012
emsnfl.com1/11/20101/11/2013
fabaaa.com8/8/20078/8/2015
fanjerseyshop.com8/31/20118/31/2012
fears33.com1/30/20111/30/2013
filespump.com12/19/200712/19/2012
finejerseys.com5/19/20105/19/2012
firstrow.net4/15/20104/15/2013
flynike.us10/8/201110/7/2012
freshkicks4u.com7/16/20097/16/2012
funtimebingo.com4/2/19994/2/2014
gejotyz.com1/31/20111/31/2013
getdvdset.com5/3/20095/3/2012
ggjersey.com9/9/20109/9/2012
ggjerseys.com6/18/20106/18/2012
gidenig.com2/4/20112/4/2012
gland15.com1/30/20111/30/2013
gofactoryoutlet.com9/6/20109/6/2012
gofreecoffee.com5/18/20115/18/2012
goldenarchcasino.com11/25/200511/25/2012
golfstaring.com11/19/200911/19/2012
golfsuno.com7/19/20107/19/2013
golfwholesale18.com2/27/20092/27/2013
googlejersey.com6/5/20096/5/2013
googlenfljerseys.com1/23/20101/23/2013
groupsjerseys.com9/19/20109/19/2012
halfcosttix.com9/20/20109/20/2012
halfmovieticket.com11/10/201111/10/2012
halfpricemovieticket.com6/11/20116/11/2012
handbag9.com5/31/20085/31/2012
handbagcom.com6/3/20096/3/2012
handbags-eluxuryin.com2/23/20112/23/2013
handbagslot.com6/22/20116/22/2012
handbagspop.com7/11/20097/11/2012
hq-streams.com2/9/20102/9/2012
hq-streams.net2/9/20102/9/2012
icoachoutletstore.com8/26/20108/26/2012
icqshoes.com5/24/20095/24/2013
iilemi.com5/17/20105/17/2012
iilemii.com1/27/20111/27/2013
ilemi.com9/28/20099/28/2013
ipodnanouk.com9/5/20109/5/2012
itvwmg.com5/7/20115/7/2012
jbeez.net4/18/19994/18/2013
jerrysportsbook.com5/18/20005/18/2014
jersey-china.com10/28/200810/28/2012
jerseychannelone.com2/3/20092/3/2013
jerseyclubhouse.com11/12/200911/12/2012
jerseyget.com9/17/20109/17/2012
jerseygreatdeal.com7/24/20107/24/2012
jerseynfljersey.com10/20/201010/20/2012
jerseyonsale.com8/9/20088/9/2012
jerseyorder.com9/18/20099/18/2013
jerseyorder.net8/26/20108/26/2012
jerseyrelease.com4/16/20104/16/2012
jerseysbyjerseys.com11/10/201011/10/2012
jerseysbyjerseys.net11/13/201011/13/2012
jerseyschannel.com2/26/20102/26/2013
jerseysroom.com4/17/20084/17/2014
jerseysshow.biz12/11/201012/10/2013
jerseysusa.com3/8/20093/8/2013
jerseysworld.org--
jerseywholesaler.com7/31/20077/31/2012
jordansbox.com5/21/20095/21/2012
kosapo.com2/8/20112/8/2012
krza.com9/23/19979/22/2012
ktvwmg.com10/3/201110/3/2016
lacosteshoesmall.com4/26/20114/26/2012
landmarkselfexpression.com6/16/20076/16/2012
lifetimereplicas.com3/8/20063/8/2012
likejersey.com6/29/20096/29/2012
livejerseys.biz1/7/20101/6/2013
louis-vuitton-outlet-store.com5/16/20105/16/2013
louisvuitton-bags-forcheap.com7/9/20117/9/2012
louisvuittonoutletstore4u.com10/27/201010/27/2013
louisvuittonoutletstores2u.com11/10/201011/10/2012
louisvuittonun.com4/26/20114/26/2012
luxurysum.com9/7/20119/7/2012
luxuryum.com8/3/20118/3/2012
luxuryun.com6/15/20116/15/2012
lv-outlets.com6/27/20106/27/2012
lv-outlets.net11/9/201011/9/2012
lv-outletstore.com10/7/201010/7/2012
lvsalehandbags.com2/23/20112/23/2013
m1bjerseys.us9/3/20109/2/2012
massnike.com9/23/20069/23/2014
mavericnation.com2/3/20092/3/2012
maxexercises.com11/7/200911/7/2012
menlacosteshoes.com2/18/20112/18/2012
merrytimberland.com6/8/20096/8/2013
minnesotatwinsstore.com7/21/20117/21/2012
mlbjerseys.us8/26/20088/25/2012
mlbjerseyswell.com4/8/20114/8/2012
momosportsbook.com9/28/20109/28/2013
mycollects.com1/23/20091/23/2013
mydreamwatches.com7/22/20107/22/2012
mygolfaccessory.com10/19/200610/19/2012
mygolfwholesale.com8/13/20098/13/2012
myjerseyshop.com7/24/20117/24/2012
mytend.com8/31/20108/31/2013
nba-stores.com5/18/20115/18/2012
needjerseys.org--
newerahatsnow.com6/26/20106/26/2012
newerahatss.com6/26/20106/26/2012
newstylerolex.com3/16/20093/16/2013
nfl01.com3/21/20103/21/2013
nflhere.com5/19/20105/19/2012
nfljersey.us11/28/200711/27/2012
nfljerseyscheap.com1/1/20091/1/2013
nfljerseysupply.com10/18/200710/18/2013
nfljerseysupply.org--
nfljerseysusa.com3/27/20093/27/2012
nfljerseysusa.org--
nfljerseyswhole.com7/22/20097/22/2012
nfljerseyswholesales.com6/6/20106/6/2013
nfljerseysworlds.com1/6/20101/6/2013
nflnhlsell.com10/15/200910/15/2013
nflnhlshopping.com12/11/200912/11/2012
nflsearched.com2/8/20112/8/2012
nflsport.org--
nhlclubhouse.com11/12/200911/12/2012
nhljerseyswell.com12/13/201012/13/2012
nhlmore.com1/16/20101/16/2013
nhlnfljersey.com6/5/20096/5/2013
nhlnflwholesale.com1/31/20101/31/2013
nhlwell.com4/8/20114/8/2012
nibdvd.com5/25/20095/25/2012
nifexob.com2/5/20112/5/2012
ninjathis.net11/17/200711/17/2012
ninjavideo.net1/22/20081/22/2013
odvdo.com3/7/20083/7/2013
oebags.com4/15/20104/15/2012
officialpumashop.com5/12/20115/12/2012
officialyankeesstore.com3/28/20113/28/2012
okupsnfl.com12/4/201012/4/2012
okupsnfl.org--
online-nflshop.com10/6/201110/6/2012
online-nflshop.net11/2/201111/2/2012
onlypuma.com10/28/200910/28/2012
onsaletiffany.com10/27/200810/27/2012
overbestmall.com5/12/20095/12/2012
p90x-workout-program.org--
philliesjerseysmall.com4/14/20114/14/2012
pick-jerseys.com6/23/20096/23/2012
pickjerseys.com11/1/200811/1/2012
pickjerseys.org--
pickjerseys.us5/21/20095/20/2012
picknflshop.com2/2/20102/2/2012
planetmoviez.com2/1/20082/1/2013
preyproject.org--
projerseysale.com7/15/20107/15/2012
pumabig.com5/13/20095/13/2012
pumaforever.com6/8/20096/8/2012
pumaoutlets.net11/2/201111/2/2012
pumasaler.com9/2/20109/2/2012
pumashoesoutlet.net9/30/20119/30/2012
pumasportshs.com9/1/20099/1/2012
ralphlauren-polos.org--
rapgodfathers.com4/13/20054/13/2016
ravensjerseysmart.com8/7/20118/7/2012
ravensjerseysshop.com11/15/201011/15/2012
ravensjerseysstore.com12/15/201012/15/2012
re1ease.net9/29/20089/29/2012
realtimberland.com6/3/20096/3/2012
reebokjerseys.net4/8/20114/8/2012
reeboksite.com8/28/20108/28/2012
rejerseys.com8/19/20108/19/2012
rejerseys.net8/21/20108/21/2012
replica-handbags-online.com3/6/20093/6/2012
replicaoakleysale.com3/7/20113/7/2012
replicaoakleysale.org--
replicaoakleysunglasses.net10/3/201010/3/2012
richshoes.com3/31/20083/31/2013
rmx4u.com12/17/200612/17/2012
rojadirecta.com10/19/200510/19/2012
rojadirecta.org--
saintsjerseysshop.com12/9/201012/9/2012
scarfonlineshop.com1/5/20091/5/2013
scarfviponsale.com3/8/20103/8/2013
seizedservers.com11/24/201011/24/2012
sellnfl.com6/5/20086/5/2012
shauntinsanitydvd.com4/29/20114/29/2012
shawls-store.com6/18/20086/18/2013
shoplacosteshoes.com2/24/20112/24/2012
shopping-louis-vuitton.com11/29/201011/29/2012
shopsbag.com8/11/20118/11/2012
silkscarfonsale.com2/18/20092/18/2013
skyergolf.com1/9/20091/9/2013
sneaker-space.com10/3/200810/3/2012
sohob2b.com6/11/20066/11/2012
sohob2c.com11/22/200811/22/2012
solesold.com10/25/200510/25/2016
sports95.org--
sthcool.com5/24/20095/24/2013
store-aol.com7/21/20087/21/2012
storeofeast.com10/15/200710/15/2013
stuff-trade.com12/3/200812/3/2012
sunglasses-mall.com10/25/200910/25/2013
sunogolf.com10/4/200710/4/2013
tbl-sports.com7/2/20097/2/2012
texansjerseystore.com11/28/201011/28/2012
thanksjerseys.org--
thelouisvuittonoutlet.com10/10/201010/10/2013
thepiratecity.org--
throwbackguy.com5/6/20045/6/2012
tieonsale.com1/18/20101/18/2013
tiffanyjewellery-us.net1/24/20111/24/2013
tiffanysale-us.com8/26/20108/26/2012
tiffanysale-us.net12/14/201012/14/2012
tiffanysilversale.com1/4/20101/4/2013
timberlandlike.com3/24/20093/24/2012
tntjerseys.com9/14/20109/14/2012
tntnfl.net9/14/20109/14/2012
topabuy.com11/12/200711/12/2012
torrent-finder.com12/30/200512/30/2012
toryburchsoutletsale.net6/21/20116/21/2012
truepoker.com10/29/199910/29/2014
tvshack.net8/11/20078/11/2013
twinsjerseysproshop.com4/22/20114/22/2012
uggbootsclearanceoutletstores.com8/18/20118/18/2012
ujerseysale.com7/24/20117/24/2012
upsjers.com11/26/201011/26/2012
upsjerseys.com3/9/20103/9/2012
upsjerseys.org--
upsjerseys8.com11/21/201011/21/2012
upsnfl.com1/11/20101/11/2016
upsnfl.org--
upsnfljerseys.com1/21/20101/21/2013
upsnflshop.com1/25/20101/25/2013
usa-wholesalejerseys.com9/9/20119/9/2012
usaburberryscarf.com8/16/20098/16/2012
usaoutlets.net11/13/201011/13/2012
uscoachoutlet.com8/5/20098/5/2012
usnflclub.com3/19/20103/19/2012
uspsjer.com12/2/201012/2/2012
uspsnfl.com1/11/20101/11/2013
uspsnfl.org--
valorjersey.com3/15/20103/15/2012
valorjerseys.com9/25/20099/25/2012
ventma.com8/19/20088/19/2014
verycheapjersey.com6/30/20106/30/2012
verycheapjerseys.com6/30/20106/30/2012
watchnewfilms.com5/12/20075/12/2012
whitesoxjerseysmall.com4/19/20114/19/2012
wholesalecheapdvd.com7/6/20117/6/2012
wholesalejerseys-usa.com8/3/20118/3/2012
wholesalejerseys-usa.net8/29/20118/29/2012
wholesalejerseyscheapnfl.com1/3/20111/3/2013
wholesalejerseysonly.com1/4/20111/4/2013
wholesaleusjersey.com5/18/20105/18/2013
wholesaleusjerseys.com5/18/20105/18/2012
wmgitv.com5/7/20115/7/2012
wmgus.com5/27/20115/27/2021
wmgus.net12/10/200912/10/2014
yourjerseys.us5/28/20095/27/2012
ysjerseys.com1/25/20111/25/2013
zml.com7/12/20017/12/2017

 

 

A lot of these domain names are "new" on this list, but some of the domain names in the list were seized prior to this recent bust.

There are actually some valuable domain names in the list, like ZML.com, BetMaker.com and BookMaker.com but they will clearly all have a bad past attached to the domains if they were ever to hit the open market again. I am not exactly sure if ICE will let any domain names expire or if they will pay the renewal fees or not.

319 domain names in the list were registered in 2009-2011 (that is including .org, .info domains because my software doesn’t grab creation/expire dates on those). My point is, the majority of the domains are newly registered. 218 alone between 2010-2011.

308 of the 393 domains are .com

42 are .net

26 are .org

12 are .us

3 are .biz

1 is .name

1 is .info

2

See What Domains Are Selling At Sedo Before Others

29 Jan 2012 Domain Help

Here is a little tip and trick that I use for different services to get a "behind the scenes" look at domain name transactions. Today I will talk about the process I use to monitor domain names that are selling at Sedo.com before many people even know about them selling!

What you will need

A DomainTools.com paid membership (specifically: Registrant Alert)

Knowledge of "email" addresses used by specific companies or services

The paid membership that I use at DomainTools.com provides me with 3 "free" registrant alerts that I can follow. (In order to track something, you will first need to obtain the email address of what you wish to track.) You can add on 5 more for $9.95 a month as well but it also depends on the package you have at DT.

How it works

DomainTools.com is the only service that I am aware of that tracks "email addresses" in whois contact information and you can obtain information on domain names based on email addresses. Most companies use the same email address when they register/purchase a domain name, so when you have a "Registrant Alert" set for a specific email address and a new domain is registered, transferred in or out… you get an email about it alerting you. You can also view "history" records in your DT account for email addresses of your registrant alerts.

How to do it

For this example, I am going to use Sedo.com and the email address "transferservice@sedo.com" . OK, why this email address? Since I have used Sedo to sell domain names and I have general knowledge of what takes place when a domain name sells at Sedo, that is the email address used when a domain name sells and is transferred in.

From my knowledge, every domain name that sells at Sedo, has to be transferred into that account and that is the email address used.

By having a "Registrant Alert" set up for that email address, it easily allows me to track what is being transferred into and out (away) from that email address! Sneaky!!!

Once a domain sells and is paid for at Sedo, the seller will transfer the domain name to Sedo for the brokerage part of the transaction. Once this transfer takes place, the email "transferservice@sedo.com" is used in whois. DT notices this change and notifies you via email daily (or when there are changes) of what is positive (came in) and what is negative (what went away from that email address). Here is a screenshot of the email alert:

Registrant Alert by DomainTools.com

What to use the info for

If you write a blog like me, this can be "fresh news".

If you are a company that is smart and keeping an eye on what your competitors are doing, you can sneak at there domain registrations.

Investing and sales. Seeing a domain sell, may be similar to one you own. If you own the .com and you see the .net just sold, you have an advantage!

You can really use this data for unlimited things, because your mind is limitless to what angles you look at this kind of data.

How to find email addresses

Again, this is really going to be up to you and your creative mind! What do you want to track etc.

The best way to start, is to do a whois lookup for a domain name that you already know a specific company or service owns. Lets say BarackObama.com, which is owned by the President. Upon doing the whois lookup, you will notice that the "email search" in the whois data is "admin@barackobama.com" . If you wish to track what domain names the President is registering/buying, then you would set a registrant alert for "admin@barackobama.com". Anything that is registered, transferred in or out of that email address will be displayed in your daily registrant alert emails from DT.

Lets say you own Kimberly Clark and you want to keep an eye on what P&G is doing domain wise. Doing a whois look up for PG.com, you would see the email address "piregistrar.im@pg.com". This will allow you to track PG’s domains!

A little limited

With whois privacy, it can limit registrant alert, because email addresses are not displayed when privacy is used. People get sneaky, so if they use an email address that is not as common as the one you think they are using, you will miss those domains. So clearly there are ways around the registrant alert, but not all companies are smart enough to even know about registrant alert, or have the idea that people could track the domains they are buying or selling based on the email address used at the registrar they use!

Final thoughts

Registrant Alert from DomainTools.com is a very powerful tool and can be a huge time saver. The uses are limitless! Case in point, most people wouldn’t think of following the Sedo email address, but creative minds would! There are many email addresses that I follow that would put a smile on your face but I can’t share them all.

I hope this gets your mind thinking! It isn’t a paid post from DomainTools but it would be nice if they gave me a little love! LOL I really enjoy DomainTools and I know I couldn’t do what I do without it!

Let me know if you have any questions, suggestions or if you liked the article. I enjoy comments as it tells me that people are reading and enjoying what I share. If you didn’t like the article, I want to know that as well.

Looking for other ways to spy on company domains? Checkout my DNS method of spying! It’s free just like this article was.

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