It was a couple second piece during American Idol. Paula Abdul handed her jewelry from here hand to a contestant who already had on Paula Abdul Jewelry "Reach For The Stars" bracelet. The contestant had on the "Star Bracelet" and Paula Abdul happened to have on the matching Star Ring from her jewelry line!
Simon surely called out the Plug for Paula’s Jewelry line and to me it looked staged…
That little exchange has created a Buzz on the net and people are searching like crazy for Paula Abdul Jewelry… The problem, Paula doesn’t own what people are searching for! PaulaAbdulJewelry.com is owned by somebody that shouldn’t own it, and giving domainers a Black Eye, but it did look like she did own it at one time. The domain currently is plastered with American Idol, Paula Abdul Jewelry keywords etc.
Paula does own PaulaAbdul.com but shows NOTHING about her Jewelry line. Why? Not sure, but she should!
HSN.com (Home Shopping Network) carries the Paula Abdul Jewelry line and does Pay for an ad spot for the term at the top of Google but for natural SERP doesn’t rank until mid second page on Google! Poor SEO on HSN’s part, but QVC.com ranks #1 for the term and they do not even carry her line 
Only around 250K results, so ranking really shouldn’t be all that hard.
Thanks to HSN and CJ.com for not accepting my affiliate app, we could of sold some Jewelry!
owen frager
TV is getting very blatant writing spots into the script since everyone tivos the perceived ads. On last night’s Damages a character goes to buy a cadillac- gets a showroom demo and then says “I’ll take it list price for cash” sales rep “don’t you want to test drive” buyer “with x, y, z features what’s there to doubt”. The car is now part of the plot. It was amazing to realize how that was staged. Damages, btw- GREAT show on FX
Jamie Zoch
Biggest Loser always has some very obvious product plugs during it’s show as well. Mainly for Gum & Cereal. Then you have the “sponsored gym” by 24 hour fitness and countless other products plugged during the show.
SOPHIE
NEVER MIND,
THE BRACELET AND RING WERE HOT AND I WOULD LOVE TO OWN IT–IF I COULD AFFORD IT—EVEN IF I AM NO BIG FAN OF PAULA