I was doing a little research yesterday into some traffic to some of my domains when I happened to notice P&G launched the Always Me Period & Ovulation Tracker . Why would I care about this? Because I own the generic domain name term AlwaysMe.com and have since 2007.
Proctor & Gamble actually applied for a trademark for the "Always Me" term in October 2010 and it was published on Feb 1, 2011.
Word Mark: ALWAYS ME
Goods and Services IC 009. US 021 023 026 036 038. G & S: Mobile phone application for menstrual cycle tracking
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 85145307
Filing Date October 5, 2010
Current Filing Basis 1B
Original Filing Basis 1B
Published for Opposition February 1, 2011
Owner (APPLICANT) The Procter & Gamble Company CORPORATION OHIO One Procter & Gamble Plaza Cincinnati OHIO 45202
Attorney of Record Clare M. Iery
Prior Registrations 1601853;2369464;3538549;AND OTHERS
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE
Did P&G contact me to purchase the domain AlwaysMe.com to match the mark they applied for and the newly launched app? No
Digging into my traffic a little bit more, many of the searches on the domain were for "swimsuits" and "plus sized swimsuits". After I did a Google search, the picture was a little more clear. AlwaysForMe.com is a site that provides plus sized swimsuits. I guess people forget the "for" part of that domain and end up visiting my domain, AlwaysMe.com .
Back to the app. I think a lot of apps are launched and the owners of them never secure the matching domain name for the name of the app. They should, but many do not. My guess is that P&G didn’t feel they needed the matching domain to the app because people will just find the app in the App Store? Use the Always® brand to promote the Always Me app? Hard to say but they didn’t come looking to buy the domain. That was the main reason I purchased it back in 2007, because it’s always me that has the bad luck! (huge company launches a product / campaign etc. but doesn’t buy the matching domain I own)
Apple does a good job at ranking the app pretty well in SE’s but the owner of the app has little control on what is on that page. I think having a dedicated site to the app is important and allows you to maximize promoting the app, building a community around it, while also taking suggestions from users to improve it.
So anyway, two very valid companies that should hold interest in the domain name, but neither has contacted with with interest in purchasing it.
Interesting Fact: The Procter and Gamble Company owns more than 4,600 domain names.
Spike
How’s that custom landing page working for you? Been meaning to try it myself. I like your implementation. Are you back listing all your domains with Sedo? I thought you were forwarding interested parties to you Afternic pages. AlwaysMe.com routes people to a Sedo listing. Interesting…
Jamie Zoch
@Spike,
I have always had all my domains listed with Afternic and Sedo. I was forwarding interested parties to Afternic but they have so many issues lately (with domains that were approved but switch to pending review) link that I have been sending interested parties to Sedo now. I am just trying to find some time to price my domains at Sedo. I only have a handful of domains currently using the custom lander because I want to build a cleaner looking one. In general, I like the custom lander over parking, because they rank well in SE’s which brings in more traffic. The downside, I wouldn’t suggest putting AdSense on them… so the best option is an affiliate banner / links.
DNSO
Jamie,
Why do you suggest not putting AdSense on the landing pages? There are others who use AdSense feeds on their sales pages.
Lennard
They do own always.me which is cooler for the app in my opinion.
Greetz, Lennard
Jamie Zoch
@Lennard,
. Always.me is “cool” because it sends a bunch of traffic to the .com 
I’m sure they own Always.me simply for brand protection of the Always brand, and not the Always Me app. The domain doesn’t resolve.
Well, they also own Always.com
Jamie Zoch
@DNSO,
From my understanding, Google Adsense frowns on adsense ad blocks on “one page sites”?
DNSO
I don’t think that it matters one way or another. Most of NA sites have Google on them and they get indexed. No one page sites are going to rank either way so you might as well add the code. We get clicks on our landers with AdSense.
Anyone else have an opinion on this?
Jamie Zoch
@DNSO,
I just thought I heard that Google didn’t want people putting adsense on one page sites.
I get one page sales pages to rank well! HandTrowel.com for an example. It ranks #5 on Google for hand trowel. I do have an AdSense block on that one, because I forgot about it.
DNSO
Glad to here that! I remember when you first put it up. It has content on it and that’s all you need to rank — loosely speaking. But it’s a type-in so ranking for the exact match is easier with a little content. However, brandables that won’t earn a penny parked will get indexed with AdSense and may even rank with a few paragraphs and a meta description.
Sukh
Jamie
How did you get HandTrowel.com to be ranked on #5 with only one page?
Thanks
Jamie Zoch
@sukh,
I get almost all my sites I build to do that, even one page sites. I pay attention to the little things like, Title, Meta description, site map, google webmasters and use keywords that match the term I want to rank for (the domain). I have talked about it many times, so here is some guides http://www.dotweekly.com/resources/domain-development-tools
It did rank #2 for a pretty long time