As many of my DotWeekly.com readers know I was a Very Big Fan of Billy Mays and the direct response market. With the recent show Pitchmen, people were able to see what it all takes from the inventor pitch to make it to TV as it does.

I am just Shocked!!!! Such a great business man, Pitchman and man that clearly understood marketing in direct response.

It’s a sad day for the As Seen On TV® crew, I’m sure his wife, young daughter, Billy Jr,  and all the people Billy recently worked with at  the Discovery Channel & Sullivan Productions.

Anthony Sullivan must be crushed by this very sad news and as well as all of Billy’s fans!

You will be greatly missed Billy. RIP! Wikipedia Page for Billy Mays.