I watched another interesting Pitchmen series last night on the Discovery Channel and this time Billy and Sully had major issues coming up for a "Name" for a plug in device for a cell phone. In the end, Jupiter Jack® was the name picked for the product.

Jupiter Jack

It was very interesting to watching them try to come up with a "Name" for the product because they kept running into TM issues with nearly every name they picked.

I wish they would of shown the people they were talking with on the phone and what they were all checking on to clear a name, but I never once heard them say anything about the Domain Name and I assume the main things they were checking were for trademarks. Sully just kept saying there was a "Problem" with the name and kept repeating that with each name they would come up with.

The inventor started with the name Blackjack but must of never checked Trademarks and there is a TM for a cell phone called the Blackjack. He even had all the packaging made.. That name was out of the question for Telebrands to use and they were in a pinch coming up with the name because they were already doing the commercial for the product.

Names for the cell phone jack started pouring out and included, Freedom Jack, Juno Jack and Jupiter Jack® to mention a few.

The final name was picked (I don’t like the "Name" myself) but it’s Jupiter Jack® and with many of the Telebrand products as of late, they have the matching .com domain name.

To find out more info on the Jupiter Jack or to purchase one, you can do so here.

With all the other products rolled out with the show so far, most products had been developed earlier with a "Name" and the sites ranked very well in search engines when the show aired for the matching term but JupiterJack.com ranks for it’s matching term for another reason…

It does appear the domain name BuyJupiterJack.com is the "Main" domain used by Telebrands, which I didn’t understand until looking at the Whois. Telebrands purchased JupiterJack.com on 4-25-2009 according to whois history. (4 days before the show aired).

This was a very smart move to buy the matching .com domain BEFORE the product launched to cover direct navigation, and luckily the domain JupiterJack.com already had a SERP for the matching term on Google.com! Telebrands is also advertising for the term Jupiter Jack but they are using the domain BuyJupiterJack.com. Using the "buyjupiterjack.com" domain will convert in less clicks on the ad as using the exact match product domain JupiterJack.com. This has been proven a couple times.

It is very easy to change the domain name in the ad via Google, so it would be wise for them to do that if they keep the online ads rolling.

The domain name JupiterJack.com is now placed on screen in the whole commercial which I also see as a very smart move, but this has to be a recent change with the purchase of the exact match domain.