Candy maker Mars Inc. is rolling out a new promotion and using a great domain name in the process. RealChocolate.com .
RealChocolate.com is offering a coupon for some real chocolate every Friday. You have to sign up for the coupon and it appears they "snail mail" it to you, but chocolate is chocolate in my wifes eyes 
Mars did several things that I really like about this promotion they are running…
They talk about Real Chocolate several times and is there main message in the ad.. to top it off and as it should be, they match there main message with a matching .com domain name. RealChocolate.com
To top it off, Mars Inc. is offering Double the amount of coupons just for today (May 15, 2009. 500,000. The normal amount is 250,000 on Fridays.
I also like that at the bottom of there site, they have several of there brands like Milky Way® and linked to it’s MilkyWay.com site. A Twix® bar linked to Twix.com, Snickers® linked to Snickers.com and more. This is great way to cross promote it’s brands and there sites!
A Chat button brings you to a page that offers a Facebook.com "connect" button which ties in social media and helps spread the word about the site and the coupon.
Over all, a great promotional site on a great domain name to boot! Congrats Mars!
logo screen shot is from realchocolate.com
Viqi
dang it! too bad I am in Canada
Diane Theis
Can’t wait to get mine!
Frances Sites
I am unable to register for a coupon????? Wht am I doing wrong?
Karin Ashal
Can’t wait to receive my coupon
Gayla
Hope this is not a joke!?
Jamie Zoch
@Gayla,
I hope so too. We will see in a couple weeks if the coupon arrives but I expect it will.
barbara
Nice way to get to try different candy bars.
Jakob Jonkman
What an offer! I just L O V E chocolate.
Carol
I haven’t been able to register on your site to get the coupons. What am I doing wrong? I agree with Frances, it isn’t easy.
dorothy williams
THANH YOU for the coupon, enjoyed the candy.
Rosalie
I have not received my coupon yet. I have did it 3 times already and still NO free chocolate.
James Pister
Chocolate YUM!!! Can’t wait to get the coupons and free candy bar. Thanks a million!!!
Rosalie
I received 2 coupons so far; and, I am enjoying every piece of my FREE chocolate. Thank You So Much!!!