Marketing with domain names is often overlooked as a way of marketing. Understanding the power a domain name and the message one can carry are vital. Here are some resources that can help you decide if using a domain name for your next marketing project would be worth it and some ideas of what to look at and consider in the process.
Domain Names As a Marketing Tool
Many people do not thinking of marketing and have a domain name pop into their head as a main focus. I hope to help explain why domain names should be considered as a powerful marketing tool and different places they can be used.
Underrated Marketing Tool ~ Domain Names
Why Domain Names are Marketing Gold
Speaking Directly To Your Customer
Own The Matching Domain Name To Your Product or Service
Keywords are Important, Be Sure to Include Them
Including Domain Names in Ads
There are many forums of advertising so be sure to include domain names in these many forms of ads.
Include a Domain Name in your Ad
Make Sense with your Marketing Message and Domain Name
How to Display Your Domain in your Ad
Billboard Advertising With Domain Names
Tracking Ads with Domain Names
Expanding Your Brand With Domain Names
Offering Minisites to Further Your Brand
Connecting With Your Customers
Generic Domain Vs Brand Name Domains
Running a Promotion, Use Your Site, Not a 3rd Party ~Losing Traffic
This page is a work in progress and will continue to grow with helpful resources on using a domain name in marketing and why it is helpful.