December 15, 2009 – Silver Spring, MD - Root Orange unveiled its website this week as an alternative monetization system for owners of generic domain names.  Until now, a domain name could only direct online users to a single website.  Using Root Orange’s patent-pending technology, multiple companies can now use the same domain to drive local lead traffic limited to one website per metro area. 
 
For example, Root Orange enables “Bob’s Brake Service Center” in Pittsburgh and “Fred’s Brake Shop” in San Francisco to both use the premium, search-friendly domain BrakeService.com by routing the traffic to the correct local website based on consumers’ physical location.  The company then plans to lease countless generic domain names to appropriate local and regional businesses around the country.
 
A true game-changer in the domain industry, Root Orange is the only domain monetization service that:
 
  • Puts domains in the hands of multiple strategic end-users
  • Generates a steadily increasing stream of recurring revenue
  • Can dramatically outperform parking, rapid site development, or even a sale to a single end-user. 
 
For those who have built their own inventory of generic domain names that describe local products or services, Root Orange is the ideal monetization solution.  Root Orange offers significantly more profit potential than traditional domain parking.
 
Root Orange is now accepting domains for consideration in its platform.  Owners of generic domain names that describe local products or services should contact the company by sending an e-mail to domains@rootorange.com or calling 1(800) 985-7668 (press 4).  
 
Visitors to the website are currently being encouraged to submit domain names they are interested in leasing locally.  The company will unveil its domain inventory to the public in early 2010.
 
Root Orange guarantees that all conversations with domain owners are private and confidential.
 
ABOUT ROOT ORANGE
With our revolutionary domain-splitting technology, Root Orange gives every small business access to the most powerful online marketing tool: a premium, generic domain name.  Small businesses can now lease the generic domain name they have always wanted just for their target market.
 
Domain portfolio owners also benefit through our domain monetization program which provides an alternative to other monetization methods that are now in drastic decline.  Small businesses who also own and use premium domain names can finally monetize their valuable asset to generate additional income while simultaneously using their name for their own website.  Root Orange is the disruptive technology the domain industry has been waiting for.
 
Root Orange is headquartered in downtown Silver Spring, MD, inside the Washington, D.C. Beltway.