Sedo.com reports a great deal of "Domain Name" sales every week and these sales also get used in algorithms and many other tools to help domainers and many other use them as a guide. These sales come from direct sales of domain names on its service, auctions and brokered (escrow) deals on the site. Sedo also offers the feature of selling a website along with a domain name.

Here is the problem and you can decide if it is a big deal or not.

Sedo puts a little W symbol by a domain name at auction to show it is not only the domain for sale but the website as well. This means the domain name and the site are for sale together. When or if they sell, the sale is being reported ONLY as a domain sale. As many people know, a domain name sale alone or a domain and website sale together are a lot different than just a domain sale IMO.

I asked Sedo several times if they report domain sales separately from website/domain sales and never got an answer, although I was in direct contact with people who report the sales. I think they simply were avoiding my question. This was only a couple weeks ago that I thought about this and I was only able to write down two domains that happened to be at auction at the time on Sedo, with the W by the domain.

The two domains/websites that were for sale at the time and in auction that I wrote down were:

PickupMyths.com (sold for $400)

DiscoverPsychology.com ($180)

So these sales do not fall into the $2K or greater domain names that get posted on DnJournal.com but the fact is, they are getting reported as Domain Sales! Several other services like DomainTools, NameBio, DnSalePrice, Estibot etc all mainly grab the majority of these sales as well because they are reported by Sedo and report them as domain sales. The below is from DomainTools.com showing the reported sales from Sedo.

PickupMyths.com Domain and Website sale

and

DiscoverPsychology.com Domain/Website Sale

Now Sedo sells a lot more domain only sales than domain/website sales but I think it is pretty clear that domain/website sales are mixed into what is being reported as only a Domain Sale. I think if sales that are taking place on Flippa.com as domain/website sales were included in the mix as just domain sales, people would be bitching about it because it decreases the accuracy of the reporting. Clearly domain/websites sales happen for higher priced domains as well and would more likely stick out, but $2K, $5K etc domains can easily fly under the radar and can give false impressions as to why a specific domain sold for the price that it did.

I couldn’t find the domains mentioned above on NameBio or Estibot and Dnsaleprice was down. I am not sure if this was because they tracked it as a domain/website sale or just missed them due to the lower sales prices.

Currently Sedo has 4 domain/websites at Live Auction and include:

  • Juegostopia.com ($2,300 EUR)
  • 3NM.org ($260 USD)
  • GivingATweet.com ($550 EUR)
  • Forodeliteratura.com ($1,000 EUR)

Sedo also has over 4,300 domain/websites listed for sale on its service with several of those listed having bids. If people are bidding (making offers), you can bet some sell from time to time as well. These likely sell from direct offers and buy it now’s just as regular listed domains do. Since the two that I tracked that were listed as domain/website auctions it was easier to tell at the time because of the W and later track back that they were reported as Domain Sales, it makes you wonder how many are mixed in that are really not just domain name sales.

One Response to Sedo.com Reporting Website Sales With Domain Names


  1. Louise
    Feb 28, 2010

    It shows how important the “name” of a business or enterprise is, so that the actual business is considered secondary – just an add-on!

    Submission forms have “other assets” column to list trademark rights, logo, graphics, or the entire site. People enter traffic stats here. These may also be considered ancillary – except the traffic stats, though you view them as of valuable of their own, but IMO the bottom line is the name, because what’s the use of having all the other if customers can’t find you?

Leave a Reply




Notify me of comments via e-mail. You can also subscribe without commenting.