Domain names can clearly come across the wrong way by just looking at them. Take Kentucky Fried Chicken’s stab at using its acronym with a marketing message to Unthink the fried side of chicken. KFC® ended up promoting the ad campaign with the domain name UnthinkFC.com . If one were to separate the companies acronym [...]

I just had to write this before I head off for my hand surgery but this is a follow up posting to the confusing domain name KFC® is advertising for right now UnthinKFC.com . Just for some proof that if you use a confusing domain, you will have confused customers as well. Here are some [...]

Kentucky Fried Chicken® aka KFC® has rolled out a new marketing message for it’s Grilled Chicken. They are using the domain name Unthinkfc.com to continue their message online. So what captured my eye when I saw the domain name they used? The likely missed Unthin part of the domain the branding team thought of… I [...]