Outback® Steakhouse is running a new promotion and is offering 1,000,000 free steaks! Domain / Website wise, I wanted to break down how they did and what they did. Thankfully they registered a make sense domain name that matches what they are doing. OutbackFreeSteaks.com . Clearly they included the brand name and then used the [...]

If you missed the first of this series, you can view that one here to have an idea of what I plan on doing. Today’s series is digging back a little bit to earlier this year and digging up what companies purchased what domain names and from who and what they are doing with them [...]

Catchy is fun, branding is important but catchy can be confusing when it comes to domain names. That’s "OK" if you cover your bases, but if you don’t, expect to lose some (or a lot) of traffic to those bases you do not cover. What do I mean by covering your bases? Typo’s of the [...]