American Express® has launched TheSocialCurrency.com which appears to work off of the Membership Rewards® program. The domain grabbed my eye as I had reported on April 28, 2011 that American Express appeared to had purchased SocialCurrency.com from Milkshake Media in my DotWeekly Discovery series. American Express states: "Membership Rewards® points are a social currency that [...]

Back in September 2010 American Express® rolled out a new credit card with the brand name Zync Card™ and used the matching term as a domain name, ZyncCard.com in TV advertisements. When I wrote about it back in September, I noticed the interesting fact that it didn’t appear American Express had purchased the more common [...]

ZyncCard.com has been rolled out as a new credit card site by American Express® and features a card that works with "Packs" based on your interest and activities. I understand the branding aspects from American Express with this domain name used but it fails the radio test and word of mouth test pretty badly with [...]