Citi® has launched "ThankYou" cards! So why am I writing about them? Because they are sub-domain happy and they didn’t cover important bases they should have. In the Citi Thank You Card TV ad that I saw, Citi used the sub-domain name thankyoucard.citi.com Here lies the problem, for some reason, when a sub-domain name is [...]

American Express® has launched TheSocialCurrency.com which appears to work off of the Membership Rewards® program. The domain grabbed my eye as I had reported on April 28, 2011 that American Express appeared to had purchased SocialCurrency.com from Milkshake Media in my DotWeekly Discovery series. American Express states: "Membership Rewards® points are a social currency that [...]

Back in September 2010 American Express® rolled out a new credit card with the brand name Zync Card™ and used the matching term as a domain name, ZyncCard.com in TV advertisements. When I wrote about it back in September, I noticed the interesting fact that it didn’t appear American Express had purchased the more common [...]