A lot of "brands" are built on short clear names. A lot of the time, this name happens to be a CVCV (Consonant-Vowel-Consonant-Vowel) like Nike, Puma, Hulu, Pogo etc. Having the matching .com (majority of the time) is also a must! (To be clear, a vowel is: A, E, I, O and U. I’m not [...]

I was one of the ten’s of millions that watched the Super Bowl and the hyped Super Bowl commercials that come with the game. NBC has reported that all 67 ad spots were sold in the range of $2.4-$3 Million Dollars per spot that totalled up to $206 Million. So what companies that paid these [...]