I just had to write this before I head off for my hand surgery but this is a follow up posting to the confusing domain name KFC® is advertising for right now UnthinKFC.com . Just for some proof that if you use a confusing domain, you will have confused customers as well. Here are some [...]

Kentucky Fried Chicken® aka KFC® has rolled out a new marketing message for it’s Grilled Chicken. They are using the domain name Unthinkfc.com to continue their message online. So what captured my eye when I saw the domain name they used? The likely missed Unthin part of the domain the branding team thought of… I [...]

One thing in question with nearly all domain names is, plural, singular or both. Domain Names that have the potential of being plural or singular should always be owned by the same person when possible. Do site owners always own both? No, but again it is always best to own both if you can. Also, [...]