Yep, you read that title correctly! Spending $350K on O.co appears to be just the beginning for Overstock.com because they have made another purchase of O.info from the Afilias registry. Considering they have spend six figures on domains from registries in the past, I wouldn’t be shocked to hear they paid 6 figures for the [...]

So you have a huge online company VS one guy with a computer! One pays $350,000 on a "Shortcut" domain name and millions promoting it in print and TV ads! The other one drives a 1993 Toyota Corolla with an O-val logo! OK get to the point… Jerky! Overstock.com® has been spending some big bucks [...]

Overstock.com has been running holiday TV ad spots and has included there $350,000 purchase of the domain name O.co in the TV ads. Overstock gives the O.co domain name small text and is providing the domain name by the text "Shortcut" under the main Overstock logo and domain name Overstock.com®. The domain name is not [...]