Yep, you read that title correctly! Spending $350K on O.co appears to be just the beginning for Overstock.com because they have made another purchase of O.info from the Afilias registry. Considering they have spend six figures on domains from registries in the past, I wouldn’t be shocked to hear they paid 6 figures for the [...]

Overstock.com has been running holiday TV ad spots and has included there $350,000 purchase of the domain name O.co in the TV ads. Overstock gives the O.co domain name small text and is providing the domain name by the text "Shortcut" under the main Overstock logo and domain name Overstock.com®. The domain name is not [...]