I ran into a website launched for the Purex® brand and I shook my head because of the domain name they picked to use. They did so many things "right" but I think they missed an important thing that would have made there choice work much better. Purex launched FreeSamplePurex.com . They did several things [...]

TechCrunch.com did a video interview with co-founders Adam Goldstein & Steve Huffman formally of Reddit and spoke of the naming process of a new travel booking site called Hipmunk.com they are starting. Here is the video portion talking about domain names and picking the name. As you may have guessed, they started the search based [...]

I talk to a wide range of people that are either in business for themselves, considering to start a business or thinking of taking their business online. No matter what your business is, I think you need some sort of online presence. The internet is a crowded space and with any type of business, you [...]