Back when Google Instant was launched I figured it may be a game changer and it is. Here is an example how one of my SERP’s is being effected and I think in a negative way even though a searcher is searching for the correct term. A couple things to understand about Google Instant first. [...]

I have been following the Candy.com website launch ever since the domain name sold for $3 Million USD (+ 2% royalties) to watch the category killer domain name climb the ranks in search engines. Since the domain was a parking page before being sold, I thought it would be interesting to watch the site climb [...]

I had wrote on Dec 14th that I didn’t think it was really all that important for Google to own the exact match NexusOne.com to match it’s new phone. Well, now that the product officially launched today and does hold the Nexus One® name, Google is showing us the reason why they didn’t jump out [...]