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What’s In The Box? It’s a Snuggie Blanket!

posted by Jamie Zoch in September 8th, 2009 
in Odds and ends   Tags: , , , , , , , , ,

What arrived in a box that was delivered to my house today?

It was like Christmas in September really and when I opened it up and it was a Snuggie®! The world famous Snuggie I might add and not only 1, I got Two!

(Trying my best to act like the people in the commercial for the [...]

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Snuggie For Kids Rebrands It’s Blanket With Sleeves

posted by Jamie Zoch in August 29th, 2009 
in Advertising   Tags: , , , , , , , , , ,

Snuggie for kids has been a big hit for Snuggie™ lovers around the world but when the snuggie for kids blanket with sleeves was first launched, it was called Snugglette™. Going away from the Snuggie brand name has proven not to be the best idea and brand managers have noticed this.
Now the brand name [...]

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