The Snuggie For Kids® blanket with sleeves which once started out being marketed the confusing name Snugglette, has been a very hot little product! I started marketing this product nearly the first day that it was launched and I called it Snuggie For Kids from the start. The interesting thing for me, at the time, [...]

What arrived in a box that was delivered to my house today? It was like Christmas in September really and when I opened it up and it was a Snuggie®! The world famous Snuggie I might add and not only 1, I got Two! (Trying my best to act like the people in the commercial [...]

Snuggie for kids has been a big hit for Snuggie™ lovers around the world but when the snuggie for kids blanket with sleeves was first launched, it was called Snugglette™. Going away from the Snuggie brand name has proven not to be the best idea and brand managers have noticed this. Now the brand name [...]