Moving to the domain name dark side is very tempting… There are some very shady things you can do with domain names if you know what you are doing, but often times this involves moving to the "dark side" and domain name registrations will include trademarked terms! This is something I do not do now [...]

A lot of "brands" are built on short clear names. A lot of the time, this name happens to be a CVCV (Consonant-Vowel-Consonant-Vowel) like Nike, Puma, Hulu, Pogo etc. Having the matching .com (majority of the time) is also a must! (To be clear, a vowel is: A, E, I, O and U. I’m not [...]

Another episode of the popular Discovery Channel’s Pitchmen aired last night and this time also featured another famous Pitchwoman, Forbes Riley with her Spin Gym® weight loss product. Forbes has promoted many products in her time on TV but had never had a product of her own until now. Forbes Riley introduced and pitched her [...]