Tom’s Shoes clearly understands that a short, catchy, easy to remember, make sense domain name is best for them and use Toms.com for their main domain name. Not only does Tom’s Shoes own and use a great generic domain name, for every pair of shoes they sell, they donate a brand new pair of shoes to a child in need!

What a great idea and I’m sure it helps those who are on the fence of buying a new pair of shoes, to buy them!

Today, Tom’s is asking people to go barefoot for the day, part of the day or for a couple minutes just to see what it feels like to go through life without shoes in an effort to bring awareness the difference a pair of shoes makes to kids who need them.

Tom’s Shoes doesn’t only own the one and only Toms.com, they own the make sense, company matching name TomsShoes.com as well. They simply forward visitors to TomsShoes.com to Toms.com. iAmOneOf.com is a partnership site with Toms as well. They also use OneDayWithoutShoes.com as a mini site to help promote the one day without shoes movement around the world!

Not only does Toms.com own a great domain name, understand the power of domain names, but they are doing something great as well for kids in need! I’m not sure if you ever heard of Tom’s Shoes before, but I thought I would share it with you and what they do because I think it is great!