So since I am a huge racing fan and I also am lucky to work at home, I was able to watch the NASCAR qualifying races yesterday for the Daytona 500 during mid day! Clearly in NASCAR there are sponsors almost everywhere and domain names are often used on the cars, driver suits, pit boxes, pit crew member uniforms, haulers… well, you get my point! Just about any place you look, there are sponsors!

Casey Mears drove for RCR last year which is one of NASCAR’s top 5 teams but was dropped at the end of the year when the team went from 4 cars down to 3 for the 2010 season. This left him without a ride for 2010 but a team put some stuff together about a month before Daytona and Casey was in a mainly white # 90 and had to race his way into the Daytona 500 yesterday!

There was very limited sponsorship on Casey’s car but the rear quarter panels of the car did hold "Something"! The reason I said "Something".. because it was hard as hell to tell what it really was!

I could tell it was a domain name but have you ever seen a car going 195 MPH? Even on TV at 195, the camera has a small amount of shake to it, trying to keep up with the cars as they are cruising around the track. Short words or a familiar logo can easily make a domain name pop on the side of a race car, but the one that was on Casey’s, Keyed-up Motorsports car made me sick, in more ways then one!

75000000.com

TV time in racing comes in short spurts.. a couple seconds here, couple there etc… as they follow the race. Seeing a domain name like 75000000.com in a short spurt for a couple seconds and all those 0000000 bouncing around made me all googly eyed!

I couldn’t tell if it was 5 zero’s, 6 zero’s, 7 zero’s, 8 zero’s…. after 3 zero’s they all started looking like a big group!

Not only is 75000000.com hard to tell "the number" sitting still, being a domain name without comma’s in place but put on a race car that is flying around the race track makes it all that worse!

What an extremely poor choice of domain name to use and it makes it all that worse being on a race car!

People seeing a domain name like this can not easily tell if it is 750,000 or 7,500,000 or 75,000,000. Even font size is going to make this domain look "longer" than it is! The domain name was not descriptive in anyway, telling the visitor what they may find on the site when visiting!

Trying to visit the site this morning after thinking about that ugly domain name I saw on Casey’s car yesterday, the first site I visited was 7500000.com . My thinking was, they "need" $7.5 Million to sponsor the car for the year… Since primary sponsorship is easily $10-20 Million per car for a bigger team, I could see a small team taking $7.5 M for the whole car! Well that was my thought anyway. Visiting 7500000.com didn’t bring me to anything racing related, it forwarded me to AccurateCommunications.com? Was this a sponsor on Casey’s car? I had no clue but didn’t expect I landed on the proper domain.

I tried 750000.com.. nope, Sedo parked page… One last try 75000000.com there is Casey!

Casey Mears 2010 Daytona 75000000.com

So in the end.. the domain name is Seventy-Five-Million-Dot-Com aka 75,000,000 or 75000000.com for how many NASCAR fans. Not only is the domain name really bad, the SEO and look of the site is pretty bad as well. The home page, page title is simply index. Since the site is build with Intuit’s Homestead site builder.. I think this shows that the "developer" would be considered a rookie to boot.

The bad thing for Casey, he didn’t make the race! The good thing for race fans.. you don’t have to watch the 75000000.com car go around the track and make you all googly eyed during the 500!